With an increasing number of smart cities emerging in Europe and North America by 2025, new mega trends like urbanisation, connectivity and convergence, smartphone apps and the technology boom are expected to drive the rise of interconnected mobility, leading to the creation of a new class of market players called 'mobility integrators'.
New analysis from Frost & Sullivan (automotive.frost.com), Future of Mobility—New Business Models, Opportunities, and Market Entrants in Mobility Integration, provides insight into an upcoming new business model in mobility integration and its impact on personal mobility. By 2016 Europe is expected to have approximately 10 to 16 mobility integrators and more than five country-wide mobility integrators by 2020. B2B customers will be amongst the most attractive mobility integrator customer groups towards 2020, with Fleet companies and Transport Operators to emerge as key mobility integrators.
The mobility of the future will be flexible and integrated and will offer on-demand services to serve customer demand. Car/bike/ride sharing coupled with advancements in high speed rail, micro-mobility and the emergence of mega corridors are offering customers the ability to move more conveniently, comfortably, cost-effectively and quickly.
"Customers are looking for easier and more economical ways to move from point to point; new business models and technologies make it possible for greater integration and inter-operability towards the future," notes Frost & Sullivan Research Analyst, Yeswant Abhimanyu.
Aided by new business models like car sharing and challenges in terms of increased cost of vehicle ownership (parking charges, servicing and maintenance, congestion charges, etc.), a new economic landscape provides stakeholders with an array of opportunities to exploit, in the quest towards integrated mobility.
"People are looking for flexible, time-saving, customer-driven solutions to be integrated and cost-effective at the same time," notes Frost & Sullivan Manager, Mohamed Mubarak. "‘Point to point travel' of today is moving towards 'door-to-door mobility' of tomorrow."
Seamless, flexible travel at lower cost, with the ability to pay-as-you-go and enjoy customer controlled destination selection confront modern day challenges like increased costs of vehicle ownership, congestion charging and taxes. New business models focusing on car sharing, renting of personal parking spaces, and real-time ride sharing are opening up avenues to innovate and take advantage of opportunities in terms of providing a one-stop-shop solution.
"The focus of mobility integrators is on sustainable and flexible one-stop shop solutions for customers," concludes Mr. Abhimanyu. "A total mobility integration of the future therefore, needs the co-operation of all different stakeholders and entities in the value chain."
If you are interested in more information on Frost & Sullivan's study Future of Mobility—New Business Models, Opportunities, and Market Entrants in Mobility Integration (M8BF), please send an email with your contact details to Katja Feick, Corporate Communications, at katja.feick[.]frost.com.
Future of Mobility—New Business Models, Opportunities, and Market Entrants in Mobility Integration is part of the Global Mobility Research Subscription, which also includes research in the following markets: Strategic Analysis of the European Market for Leasing and Fleet Vehicles, Business Models and Opportunities in the European Traditional and Peer-to-Peer Carsharing Market, Strategic Analysis of the Future of Global Urban Mobility, Business Models and Opportunities in the North American Traditional and Peer-to-peer Carsharing Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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