Arandell Corporation and Schumann Printers today announced a joint venture marketing agreement to cross sell the two family-owned manufacturing platforms. Currently, Arandell specializes in long-run equipment and services, while Schumann Printers focuses on short-run equipment and services. By working together, both Wisconsin-based printers will be able to expand their range of services to both existing and new customers.
“By bringing together two very different, but complementary, manufacturing platforms, this partnership will enable each of our companies to extend the capabilities we offer our client base,” said Don Treis, Arandell CEO. “Arandell will gain access to a manufacturing platform that will make us very competitive, for the first time, in the short run catalog and custom publication markets.” Currently, Arandell does not have the capability to offer these services with its long-run equipment platform.
“Schumann Printers will be able to expand into new markets with Arandell’s long-run equipment, that we could not do alone,” said Daniel Schumann, President of Schumann Printers. “We will also be able to offer our customers Arandell’s resources in catalog consulting, pre-media, database marketing, and mobile applications for smart phones and tablets.”
Over the last few months, Arandell and Schumann Printers have worked to develop a strong collaborative relationship to ensure consistent quality for clients across both manufacturing platforms. The partnership will also provide additional capacity and a valuable backup to enable each company to meet unexpected demand or urgent client needs.
“Arandell Corporation and Schumann Printers share the same values and the same commitment to quality and service,” said Daniel Schumann, President of Schumann Printers. “We are confident that this agreement will help each of our companies to grow and expand in a competitive marketplace.”
About Schumann Printers, Inc.
Schumann Printers, Inc. (spiweb.com) offers the most advanced digital prepress, heat-set web printing and finishing technology available. Founded during the 1970’s, Schumann Printers began as a job printer. Almost 40 years later, Schumann has accumulated a formidable body of technicians and equipment to produce short-run and long-run magazines, catalogs, flyers, and other advertising materials.
About Arandell Corporation
Founded in 1922 and based in Menomonee Falls, Wisconsin, Arandell (arandell.com) provides high-quality premedia, printing, mailing, distribution, list management, database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell employs about 750 people.