FutureFolio Software Solution Delivers Full Interactivity To New Auto Trader Spin Off
Auto Trader, the UK’s number one digital marketplace to buy and sell new and used cars, this week unveiled a brand new monthly interactive tablet publication called ignition – produced by leading content agency FuturePlus using award-winning app creation software, FutureFolio.
Designed to make life easy for consumers looking to buy a new or used car, readers can use the integrated search functionality of ignition to load dedicated search results from Auto Trader’s full classified listings. The app also includes a live Twitter feed with information about the different vehicles for sale via Auto Trader and readers can post straight to their own Facebook profiles from within the app.
Available initially on iPad, ignition has been created by FuturePlus using the FutureFolio interactive app creation solution which powers a number of leading international interactive digital editions of brands including MacLife, Total Film, Jamie Magazine, Edge, Mollie Makes, CyclingNews HD and Photography Week. The launch price for ignition –will be £1.49.
Auto Trader Director of Mobile Nick Gee says: “Mobile is an extremely important and growing channel for Auto Trader. With over one million unique users per month accessing Auto Trader on iPad we wanted to create an interactive and innovative publication that the audience can engage with at their convenience.”
FutureFolio was developed by Future, a world-leading tablet publisher, which has sold in excess of two million editions of its brands on iPad since the launch of Apple’s Newsstand in October 2011.
FuturePlus Managing Director Jayne Caple adds: “This is the most advanced app that FuturePlus has ever produced and we couldn’t be happier with it. What’s made this project even more of a pleasure is partnering with a client that shares our ambition, knows their audience so well and has a crystal clear vision. ignition once again demonstrates the power and flexibility of our app-creation software solution, FutureFolio.”
The first edition of ignition is available to download now from Apple’s Newsstand.
Built for publishers by publishers, FutureFolio (futurefolio.futureplc.com) is a flexible digital publishing tool that enables publishers to reproduce or enhance existing print content digitally so that it can be optimised for tablet and smartphone consumption quickly, easily and with the minimum of stress. Future has been in the content creation business for over 25 years and understand the workflow, staffing and budget constraints of publishers. FutureFolio was built to work with all these factors in mind and is the software platform for a range of leading interactive Tablet magazines including MacLife, Total Film, Edge, CyclingNews HD and Photography Week.
FuturePlus, the multiple award-winning customer publishing agency of Future Publishing, provides compelling, engaging and measurably effective content and communication solutions across multiple channels, including magazines, catalogues, websites, e-newsletters, podcasts, mobile devices and TV. FuturePlus’s consistently forward-thinking approach sees the agency partner with some of the world’s biggest retailers, service providers and member organisations. The wide range of high profile partners who currently enjoy the passion and expertise shown by FuturePlus include O2, Tesco, ODEON, Jessops, the Musicians’ Union, GMB, docrafts, Asda, Madison and The Chartered Society of Physiotherapy.
About Auto Trader
Auto Trader (tradermediagroup.com) is the UK’s number one motoring digital marketplace with over 10.8 million monthly unique users, carrying out over 135 million searches on more than 330,000 new and used vehicles. Over 2.5 million people access Auto Trader via their mobile devices every month, through the mobile-optimised site and apps developed for iPhone, iPad, Android. Auto Trader is part of Trader Media Group. For more information, visit autotrader.co.uk. Trader Media Group is Europe’s largest specialist multi-media group and supplier of leading automotive marketing products and services. The Group also offers a range of other specialist online publications including: vans.autotrader.co.uk, trucks.autotrader.co.uk, plant.autotrader.co.uk, farm.autotrader.co.uk, autotrader.co.uk/bikes, caravans.autotrader.co.uk andmotorhomes.autotrader.co.uk. Trader Media Group operates in the UK, Ireland and South Africa and is jointly owned by Guardian Media Group and Apax Partners.
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