The way marketers communicate with buyers is evolving. Today's buyer is in control more than ever before, conducting the majority of their research prior to their first interaction with a sales representative. SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces an interactive eBook that outlines the biggest marketing trends expected to impact 2013 and outlines how marketers can best address them to effectively engage with today's empowered buyer.
The eBook, 6 Key Marketing Trends for 2013 and Tips for Succeeding in the Year of the Customer, includes strategies, tactics, videos and worksheets aimed at helping marketers prepare for the six biggest digital marketing trends of 2013. The trends include:
• Big data moves from the aggregate to the individual and starts to become actionable for smaller companies;
• Companies increasingly invest in unified marketing platforms centered on customer behaviors and automation;
• Content marketing becomes even more critical as buyers demand more personalized, uniquely relevant content;
• Customers expect a mobile-friendly experience;
• The social conversation impacts every channel, from search to Web to email and beyond;
• Marketing departments transform to better deliver individualized conversations with buyers.
Within each section, Silverpop experts provide actionable insight into how marketers can be most successful in these six key areas as well as resources to help them get started today.
"Delivering timely, personalized and relevant messages to buyers is crucial in today's customer-driven sales process," said Bryan Brown, director of product strategy at Silverpop. "It's time for marketers to stop sending messages when it's convenient for them, and start reacting to their buyers' behaviors. In 2013, focusing on the customer will be crucial. To develop the most rewarding, long-term relationships that lead to increased conversions and higher revenue, marketers must be willing to let their buyers be their guide, paying attention to the actions their contacts are taking, or sometimes not taking, and allowing those behaviors to drive their campaigns."
Silverpop (silverpop.com) is the only digital marketing technology provider that unifies marketing automation, email, mobile and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.