• BASF’s Human Nutrition business unit presents the innovative Crosspure® filter aid;
• Newly designed trade show booth to be unveiled.
A newly designed booth provides the framework for the BASF presentation while signaling the successful integration of the beverage processing polymers portfolio into Think Newtrition™, the unit’s global market initiative.
“With Think Newtrition™, BASF has begun a fruitful dialogue with the key players in the market, one that helps to serve and satisfy the nutritional requirements of a growing population”, said Beatus Schehl, Global Product Management Processing Polymers Beverages. “On the basis of this close cooperation with its customers, BASF uses its extensive operational, research and development expertise to tackle the key challenges in the market.”
Crosspure ®: a breakthrough in beer filtration and stabilization
Brewers today face complex challenges. To manufacture value-added products that meet consumers’ needs, they must deliver beer with a first-rate taste as well as high clarity and stability, preferably in a safe, cost-effective and environmentally compatible way. At this year’s Brau Beviale, BASF’s portfolio of beverage processing polymers included the company’s latest solution for beer filtration and stabilization, created in response to the needs of today’s market and consumers. Crosspure ® is an innovative synthetic polymer that ushers in a new era in beer processing, serving as a long sought-after alternative to the conventional filter aid, kieselguhr (diatomaceous earth), by providing brewers with efficient filtration and stabilization in a single step.
An eco-efficiency analysis validated by two German-based certification organizations sums up the performance attributes that make Crosspure ® superior to kieselguhr, listing such benefits as virtually 100 percent waste prevention and significant reductions in energy consumption and emissions. Life cycle costs are 20 percent lower, and the health risks related to exposure while handling kieselguhr dust are eliminated. Crosspure ® can be used in existing filtration lines with only minor adaptations necessary.”
About Human Nutrition
BASF is a leading supplier for all human nutrition markets including food, beverages and dietary supplements. BASF offers products, concepts and solutions to satisfy all dimensions of consumer demand for well-being: taste, effect, convenience and emotional perception. BASF is your preferred partner for modern nutrition, we offer health ingredients such as vitamins, carotenoids, sterols, CLA and omega-3 fatty acids, and food ingredients like emulsifiers, whip toppings, aerating agents and enzymes as well as processing aids for beer and wine. Furthermore BASF combines technical service, application know-how and scientific & regulatory expertise to meet the highest demands and to deliver best value and innovations. Formulations based on outstanding quality produced with modern, state-of-the-art technologies are a key strength that has made BASF a global leader in the industry. BASF also offers comprehensive sustainability and traceability solutions throughout the value chain, from ingredients to consumer goods. Further information can be found at newtrition.basf.com/.
BASF (basf.com) is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).