Today clearcloud, a San Diego-based digital marketing and branding firm announced that Mark Salow, a digital marketing strategist, consultant and coach, has been named Senior Associate and Strategist for the 10 year old firm. Salow, a specialist in online branding, marketing content creation, and social media, brings nearly 20 years of strategic marketing and media experience to the company.
According to clearcloud president and CEO, Allan Karl, Salow will take a senior leadership role with the firm and will guide its growth and expansion into marketing coaching as well as expand its social media strategy, planning and management and service offerings.
“I’m excited about my greater involvement in clearcloud,” said Salow, who will split his time between clearcloud’s Seattle and Southern California offices. “With the clearcloud coaching program we can now support and advise our customers who have in-house marketing and support staff, yet still need high-level strategy, planning and objectivity. With our new coaching packages, these clients can get c-level experience on an as-needed basis.”
“Mark Salow will bring valuable expertise and experience to clearcloud clients,” said Karl. “With evolving technologies, and more companies trying to leverage social engagement in a still struggling economy, Mark’s ability to coach and mentor will help companies compete and use technology and resources more efficiently.”
According to Salow, clearcloud has developed a solid system that helps clients tame the social media monster that can consume valuable resources, time and budget. “We sit down with our clients, develop a social strategy, map out a plan and calendar of events and even execute that plan and develop essential social media content.”
Prior to working with clearcloud and as a consultant, Salow worked in senior marketing management positions for Denali Advanced Integration, a leading Seattle technology integrator and Backward Heroes, a top Hollywood creative marketing firm specializing in film and television entertainment programs.
Salow also served as a senior account planner for Wirestone, one of the country’s largest interactive digital marketing agencies. Karl co-founded Wirestone in 2000 and is still an investor in the company.
Since 2002, clearcloud digital marketing and branding (clearcloud.com) has provided businesses, personalities and brands creative, technology and communications solutions that help brands communicate more effectively. It has developed a number of real-world and real-time processes for fast-track strategic development including clearBRANDING, a system for developing brand messages and differentiation and nameCRUNCHING, a unique name-generating process. With offices in San Diego and Seattle, clearcloud provides strategy, coaching, creative and content creation services.