NetSuite, Inc., the industry's leading provider of cloud-based financials / ERP software suites, today announced that MRM, a top global digital advertising agency, has selected NetSuite's cloud-based professional services automation (PSA) solution for its offices in the United States and Buenos Aires. The MRM offices currently plan to deploy the transformative NetSuite cloud PSA solution to enhance project tracking and resource utilization. MRM turned to NetSuite for a global solution that could be rapidly implemented and support its fast-growing business.
Based in New York, NY, MRM serves the digital marketing and advertising needs of many of the world's best-known and most lucrative brands. The global nature of today's competitive agency work demanded that MRM continue to gain real-time insights into the activities and availability of its highly sought after expertise; at the same time, MRM clients' desire more detailed insights into project activities. The ability to enable employees to quickly report time via Smartphone was also appealing—minimizing administrative time and maximizing creative time. The comprehensive rules and role-based capabilities in the solution ensure that client professionals and administrative staff have access to all of the tools and data necessary, while maintaining appropriate controls and client confidentiality.
"Adopting NetSuite's cloud PSA solution for managing resources and projects across our global offices can give us real-time visibility into our business. This visibility can give us the insights we need to continue to deliver higher quality project collateral, faster," said Bill Kolb, CEO of MRM. "MRM is all about results; achieving these results help our clients' businesses grow."
"MRM came to us with the need to know more about the day-to-day activities of their client services professionals, as well as a goal to break down the walls and data silos between regional offices," said Zach Nelson, NetSuite CEO. "NetSuite's PSA cloud architecture is designed for precisely this situation—global organizations with the need to improve insights and controls in a short time frame, across geographically distributed offices and resource pools that cannot be supported by on-premise software."
NetSuite's cloud PSA solution has led the PSA market for four consecutive years, according to the SPI Research 2012 Professional Services Maturity Benchmark Report. NetSuite's PSA and services resource planning (SRP) software helps services organizations automate and manage key aspects of their business—from resource management to project management, marketing, skills tracking, service delivery, billing, revenue management, and driving repeat business from existing clients. It also allows organizations to manage growth and maximize productivity of current resources. NetSuite PSA and SRP (netsuite.com) can be tailored to fit the needs and processes of any services company, providing automated workflow, which enables faster onboarding and frees management time to handle growth. Customers typically realize cost savings and new service delivery efficiency upon transitioning to NetSuite from disconnected application silos and spreadsheets. Global services organizations take advantage of NetSuite's multi-currency, multilingual and local taxation capabilities to expand business internationally with real-time global visibility across their entire business.
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MRM (mrmworldwide.com) is a top global digital agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 31 offices in 22 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company.