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Written by / Agency / Source: Rovi Corporation

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Rovi Expands Advanced TV Advertising Footprint in Europe - Enable brands to execute deeply engaging campaigns on popular Sony connected devices (NASDAQ: ROVI) -
Rovi Expands Advanced TV Advertising Footprint in Europe


NewswireToday - /newswire/ - Santa Clara, CA, United States, 2012/10/23 - Enable brands to execute deeply engaging campaigns on popular Sony connected devices (NASDAQ: ROVI) - NASDAQ: ROVI

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Rovi Corporation, driving digital entertainment innovation, today announced Sony has become the latest manufacturer to use the Rovi Advertising Network to monetize its connected TV platforms in Europe. In collaboration with Rovi, Sony is enabling brands and agencies advertising in the UK, Germany, and Italy to engage consumers by delivering high-impact campaigns as part of the content discovery experience on its connected TVs and Blu-ray Disc players. Sony becomes the most recent consumer electronics maker in Europe to join the Rovi Ad Network, which represents the largest Smart TV Ad footprint in the region and includes connected devices from nearly all leading manufacturers. In addition to supporting Sony in Europe, Rovi enables and sells advertising space on Sony BRAVIA® TVs and select Blu-ray players in North America, where it has produced, delivered, and measured hundreds of campaigns for a wide assortment of conventional and entertainment brands.

“Sony is a household brand and a leading manufacturer of connected TV devices, so they are a notable addition to the Rovi Advertising Network in Europe, which is already generating millions of meaningful impressions for advertisers on a weekly basis,” said Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation. “We are happy to help increase Sony’s advertising revenue stream, while at the same time increasing our unique scale and inventory in the region, which will enable more brands to effectively reach TV viewers.”

Rovi produces advertising that gets noticed by delivering brand messages to TV viewers while they are searching for something to watch and before they become absorbed in a program. Rovi’s creative team helps brands optimize campaign creative, which is often perceived by target audiences as content and a valuable extension to the device experience rather than advertising. Campaigns comprise of display banners that drive brand awareness and lift, which lead to highly immersive branded destinations. Destinations can combine rich graphics, videos, as well as advanced functionality such as RFI options, Click-to-Call, and Social Media, to help increase engagement times and turn prolonged brand interactions into action. In order to participate in the Rovi Advertising Network, Sony and other manufacturers use the Rovi Advertising Service, a cloud-based interactive advertising platform that seamlessly and elegantly integrates into the device experience and enables connected screens to deliver high-impact campaigns.

In Europe, the Rovi Advertising Network enables advertisers to deliver unique, highly measurable, and interactive campaigns on connected TV devices. The Rovi Ad Network has placements on a number of connected TVs and Blu-ray Disc players including new and in-market models from Samsung, Panasonic and Toshiba, and has executed successful campaigns for a range of leading entertainment and conventional brands including BT, Honda, Channel 4, Ladbrokes, Red Bull, and Twentieth Century Fox.

About Rovi Corporation
Rovi ( powers the discovery, delivery, display and monetization of digital entertainment. With innovative technology solutions for consumer electronics manufacturers, service providers, content producers, advertisers, retailers and websites, Rovi connects people and the entertainment they love. The company holds approximately 5,200 issued or pending patents worldwide and is headquartered in Santa Clara, California.

Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended June 30, 2012 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

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Rovi Expands Advanced TV Advertising Footprint in Europe

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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Rovi Corporation securities in any jurisdiction including any other companies listed or named in this release.

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