NewswireToday - /newswire/ -
Lenexa, KS, United States, 2012/10/22 - PlattForm Advertising, a leading Internet marketing and enrollment-solutions provider for the postsecondary education industry, will host an invite-only edu Marketing Summit, held October 24-26 at the InterContinental Kansas City at the Plaza.
This is the first year PlattForm, a division of Ad Venture Interactive, has hosted this event.
In order to keep schools at the forefront of emerging trends, the marketing summit will bring together a multitude of education professionals to learn big-picture innovations and strategies from industry leaders. Steve Gunderson, President and CEO of the Association of Private Sector Colleges and Universities, is the event’s keynote speaker.
“PlattForm was founded for this very reason: to give colleges and universities the resources they need to continue to change lives through higher education,” said Tracy Kreikemeier, PlattForm’s Chief Marketing Officer. “Through collaboration and knowledge sharing between industry experts, this marketing summit will further propel our mission to help schools succeed. We are incredibly grateful for the presenters and attendees of this event.”
The edu Marketing Summit’s presenters include representatives from Google and The Parthenon Group, a specialized consulting firm for global CEOs and business leaders. Topics will range from consumer behavior trends and measurement and the admissions lifecycle to issues surrounding 90/10, social media, mobile, and more.
PlattForm Advertising (plattformad.com) is a full-service enrollment solutions provider with a focus on postsecondary education. Boasting an internal staff of more than 400 industry experts, the Kansas City-based firm serves over 4,000 colleges and universities, providing an array of marketing services including interactive lead generation; online marketing; search engine marketing; traditional media placement; and creative services. In 2012, PlattForm was ranked by the Kansas City Business Journal as the No. 1 agency in total revenue in the Kansas City metropolitan area for the second consecutive year. PlattForm, founded in 1989, is a division of Ad Venture Interactive.