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Frost & Sullivan Honors Cremer Oleo for its Exceptional Product Line Strategy - Cremerlin®PURA Represents Ideal Natural Alternative to Petrolatum in a Wide Range of Personal Care Applications
Frost & Sullivan Honors Cremer Oleo for its Exceptional Product Line Strategy


NewswireToday - /newswire/ - London, United Kingdom, 2012/10/22 - Cremerlin®PURA Represents Ideal Natural Alternative to Petrolatum in a Wide Range of Personal Care Applications.

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Based on its recent analysis of the natural fatty acid ester derivatives market, Frost & Sullivan recognizes CREMER OLEO GmbH & Co. KG with the 2012 Europe Product Line Strategy Award for its exclusive product line – Cremerlin®PURA.

“The innovative Cremerlin®PURA range of products are natural, preservative-free, virtually odorless, colorless, and represent a unique patented formulation of organic triglycerides sourced from vegetable oil,” noted Frost & Sullivan Vice President, Shomik Majumdar. “They are ideal replacements for petroleum-based petrolatum in a wide range of personal care applications.”

The product line has four offerings – 100 % vegetable cream base, 100 % palm oil-free vegetable cream base, organic cream base, and palm oil-free organic cream base - that are 100 percent vegetable sourced. Sustainability in terms of raw materials and superiority in terms of biodegrability are their hallmarks. All these products are suitable for almost every personal care application, including skin and hair care.

Most cream bases currently available in the market are sourced from mineral oil derivatives. In contrast, Cremerlin®PURA products are a pure vegetable origin blend of triglycerides that can be used in all kind of emulsions.

The product line has a pH range of 3.0 to 8.5, facilitating easy formulation in different personal care products. Cremerlin®PURA has a low iodine value (<2gl/100g) and a low acid value (1mgKOH/g) leading to its highly stable oxidative nature. These products are highly compatible with all skin types, are allergen-free and are smooth and easy to apply.

"For instance, they can be used as a lighter cream-base ingredient that gives a smooth and velvet feel without clogging the pores of the skin, making it suitable for face and skin care as well as for decorative cosmetics like eye shadow and compact powder," remarked Senior Research Analyst, Nandhini Rajagopal. "They can also be formulated as a lipid replenishing agent in hair and skin care products."

The Trans Epidermal Water Loss (TEWL) value of Cremerlin®PURA is 68.9 per cent, which is similar to the TEWL values of petrolatum (TEWL of 75 percent). As a result, the end-products formulated with Cremerlin®PURA are highly effective.

Frost & Sullivan presents this award to the company that has demonstrated excellence in the breadth of its product line and of the markets/applications these products can service and the size of the addressable customer base. The company is also lauded for the impact that its product line has had on customer value and on market share.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About Cremer Oleo GmbH & Co. KG
From the CREMER’s headquarters in Hamburg, CREMER OLEO coordinates the global marketing, production and logistic activities of its subsidiaries and branches located around the globe.

CREMER OLEO's core activities include the worldwide sourcing of oleo chemical raw materials, processing, warehousing and supplying customers in various industries with products customized to their needs. CREMER OLEO is committed to exceptionally high standards of quality, sustainable production, appropriate storage facilities and on time delivery.

Sustained research, the development and manufacture of innovative plant-based products at the production sites in Wittenberge, Rodleben and Witten: that is the basis of high-quality raw materials for customers in cosmetics, pharmaceuticals, food, and homecare. The powerful green product range includes distilled fatty acids, fatty alcohols, glycerin, esters, soap noodles, as well as vegetable oils and care ingredients.

About Frost & Sullivan
Frost & Sullivan (, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Frost & Sullivan Honors Cremer Oleo for its Exceptional Product Line Strategy

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