DCNS believes that the sea is this planet’s future. The creation of this new social network is part of that vision and an opportunity for DCNS to open up the discussion around this idea to the broadest possible community of users.
BlooPlanet is based on the premise that virtually everyone has a direct or indirect connection with the sea, either because of their work or through a personal interest or leisure activity. The site is organised into eight major themes: business, culture, environment, geopolitics, history, innovation, sports & leisure, and travel.
It takes less than two minutes to sign up – even less for users with a Facebook or Twitter account – and the navigation screens are in both French and English. Members can post content (text, links, pictures and videos) under any of the main themes, invite friends to join them on BlooPlanet, and share content on Facebook, Google+ and Twitter.
Members can set up groups and host discussions on any subject, or simply contribute to an existing thread. Currently, there are active discussions on topics ranging from the maritime economy to cult movies about the sea. Some other groups include philosophy and the sea, shrimp fishing, trade skills in the French Navy, amusing stories about the sea, environmental protection, surfing and bodyboarding, tall ships, seafood recipes, Atlantic puffins, Polynesian canoes, the Cap Ferret lighthouse, and Olympic sailing.
“Social networks are a revolution in our society. They are used by over 90% of people with an internet connection – and they’re almost as popular with seniors as they are with teenagers. As well as a place to hold private conversations, social networks are becoming increasingly focused on sharing interests with broader groups of users that extend well beyond family and friends. This is why we think BlooPlanet will prove an ideal platform for sharing our passion for the sea and our vision of its importance for the future of planet Earth,” said Christophe Lachnitt, DCNS Senior Vice President for Communications.
After an initial phase of promotion focused on DCNS employees, BlooPlanet has over 600 members and 70 discussion groups. DCNS (dcnsgroup.com) is now open to the general public as well as naval and maritime professionals. The social network will not be used to promote DCNS products or services.