PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: Rovi Corporation

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Rovi Polling Feature Empowers Advertisers to Take Consumer Engagement to a New Level on Connected TV Devices - New Rovi Ad network feature adds to a rich set of capabilities to capture viewers' attention across a multi-manufacturer entertainment ecosystem (NASDAQ: ROVI) - Rovicorp.com
Rovi Polling Feature Empowers Advertisers to Take Consumer Engagement to a New Level on Connected TV Devices

 

NewswireToday - /newswire/ - Santa Clara, CA, United States, 2012/10/11 - New Rovi Ad network feature adds to a rich set of capabilities to capture viewers' attention across a multi-manufacturer entertainment ecosystem (NASDAQ: ROVI) - Rovicorp.com. NASDAQ: ROVI

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Rovi Corporation, driving digital entertainment innovation, today announced the availability of a new Rovi Advertising Network polling feature that allows marketers to increase brand engagement across smart TV devices. Designed to empower viewers to voice their opinions and respond to surveys, polling enables conventional and entertainment advertisers to implement creative campaigns that drive consumers to more deeply connect with brands.

“Polling is the latest example of how Rovi is advancing advertising in a connected world and providing dynamic ways for companies to create immersive brand experiences,” said Jon Hewson, Advertising Director EMEA at Rovi Corporation. “The entertainment experience has evolved and we are delivering an Ad Network that is evolving with it and arming advertisers with the inventory, placement, and functionality they need to communicate in a more meaningful way with consumers.”

Rovi produces advertising that gets noticed by delivering brand messages to TV viewers while they are searching for something to watch. At this point of high receptivity, Rovi delivers advertising in the form of interactive banners that lead to immersive branded destinations. Destinations may combine rich graphics and multiple videos, as well as advanced functionality such as RFI options, Click-to-Call, and Social Media activities.

Polling adds to this functionality and enables advertisers to present a question or multiple questions, with answer options that may be selected by the viewer via a remote control. After selecting an answer, viewers are able to see the results in real-time and learn how their responses compare with others across the globe. Uniquely, Rovi’s polling product combines all answers received across its connected device footprint, regardless of manufacturer. Polling may be used by brands to deliver trivia contests or by programmers in order to allow viewers to vote on show-related elements such as a favorite character. Insightful post-campaign data such as polling results by country location and day-part are delivered to advertisers through Rovi Analytics, a reporting tool that provides extensive metrics to enable agencies and brands to comprehensively measure TV advertising buys.

In Europe, the Rovi Advertising Network enables advertisers to deliver unique, highly measurable, and interactive campaigns on connected TV devices. The Rovi Ad Network has placements on a number of connected TVs and Blu-ray Disc players including new and in-market models from Samsung, Panasonic and Toshiba, and has executed successful campaigns for a range of leading entertainment and conventional brands including BT, Honda, Channel 4, Ladbrokes, Red Bull, and Twentieth Century Fox.

About Rovi Corporation
Rovi (rovicorp.com) powers the discovery, delivery, display and monetization of digital entertainment. With innovative technology solutions for consumer electronics manufacturers, service providers, content producers, advertisers, retailers and websites, Rovi connects people and the entertainment they love. The company holds approximately 5,200 issued or pending patents worldwide and is headquartered in Santa Clara, California.

Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended June 30, 2012 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Rovi Corporation

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Rovi Polling Feature Empowers Advertisers to Take Consumer Engagement to a New Level on Connected TV Devices

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Chris Taylor - Rovicorp.com 
408-562-3077 Chris.D.Taylor[.]rovicorp.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Rovi Corporation securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Rovi Corporation / Company Profile


Read Software Most Recent Related Newswires:

exTerra Services Achieves Silver Partner Level Status with NAKIVO
PTC Named Industrial Internet of Things Company of the Year and IoT Innovative Product of the Year Vendor for ThingWorx Studio
OpenText Receives Public Sector Certification for Governance & Archiving for Microsoft Office 365
Oracle Named a Leader in the 2017 Gartner Magic Quadrant for Access Management, Worldwide
IBM Simplifies Object Storage for Cisco Customers
Oracle Named A Leader In The 2017 Gartner Magic Quadrant For Mobile App Development Platforms
U.S. Air Force Research Lab Taps IBM to Build Brain-Inspired AI Supercomputing System
OpenText Receives Prestigious Adam Smith Top Treasury Team Award for Overall Excellence
IBM Launches New Technology Stack to Simplify Development of Microservices
AOS and IBM Developing Logistics and Transportation Solution Built on IBM Blockchain and Watson IoT
Innovabee Boosts Backup Speed 12X with NAKIVO VM Backup Appliance Based on Synology NAS
Xactly Powers Compliance for New Commission Expense Accounting Requirements Under ASC 606
IBM Accelerates Hybrid-Cloud Adoption with New All-Flash Mainframe Storage Solutions
Oracle Health Sciences Reimagines Clinical Development Technology with New Cloud-Based eClinical Environment of the Future
IBM Opens European X-Force Command Center in Poland

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Persistence Market Research (P) Ltd

Visit RightITnow Ltd





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)