NewswireToday - /newswire/ -
Washington, DC, United States, 2012/10/09 - Managing Partner and Chief Rainmaker of Rainmaker Growth Partners, Oliver Yarbrough, will be leading a session titled, “Marketing & Branding Yourself on LinkedIn for Government Contractors.”.
The Association of Procurement Technical Assistance Centers (APTAC) will hold its Fall 2012 Training Conference from November 5 through November 7. This event will feature Managing Partner and Chief Rainmaker of Rainmaker Growth Partners, Oliver Yarbrough. He will speak at a session focused on helping government contractors market and brand themselves on LinkedIn.
The venue for this event will be the Hyatt Regency Washington on Capitol Hill in Washington, DC and the conference theme is,“The Responsiveness Requirement: Advising Clients How to Be Responsive.” APTAC members are counselors to more than 70,000 businesses across the country.
Oliver Yarbrough will introduce attendees to ways LinkedIn can be used by government contractors, business owners, federal marketers, business developers, sales managers, and corporate executives to increase revenue, build brand recognition, and formulate strategic relationships. He will also share his personal best practices, as well as experiences using LinkedIn.
“LinkedIn is the dominant social media platform for white-collar professionals, businesses, and government contractors. Millions of people use it daily to build an opportunity pipeline, conduct research, formulate strategic relationships, and a host of other activities,” said Oliver Yarbrough. “It is imperative that Procurement Technical Assistance Centers (PTACs) incorporate this valuable tool into their marketing curriculum. I am delighted to be a featured speaker at this event and I look forward to sharing many of the insider secrets I’ve trained businesses to utilize.”
About Oliver Yarbrough
Oliver Yarbrough, Business Matchmaker and Government Marketing Strategist, is Managing Partner and Chief Rainmaker of Rainmaker Growth Partners, LLC (RGP). The company is the premier business matchmaking, relationship marketing, and professional development destination for corporate clients and government contractors who want to increase revenue and brand recognition. Oliver has spoken to numerous organizations including the Small Business Administration (SBA), National Association of Women in Construction (NAWIC), American Business Women’s Association (ABWA), and eWomenNetwork just to name a few. Currently, he is completing his inaugural book that will show business owners how to build strategic relationships.
The Association of Technical Procurement Assistance Centers (APTAC) is a professional organization comprised of 93 Procurement Technical Assistance Programs (PTAP). These programs were authorized by Congress in 1985 to try and expand the number of businesses able to enter the Government Marketplace and is administered by the Department of Defense, Defense Logistics Agency (DLA)