United-Johnson Brothers of Alabama, the largest wine wholesaler in the state of Alabama, has expanded their non-alcoholic beverage portfolio with the addition of BAWLS Guarana. The beverage distribution company, which has been in the business for 9 years, has a territorial footprint which includes all 67 counties in the State. They have 4 sales divisions which focus on specific channels of the beverage retail trade. Those divisions are: Chain, Grocery, Convenience, Retail Package, and On Premise. The BAWLS roll out is set to take place within the next 2 weeks and all 4 flavors of the product will begin to hit store shelves by the middle of October.
“The Alabama fans will be thrilled that we’re back in their marketplace. This new partnership will enable BAWLS to strengthen the presence of the brand in the South and increase consumer awareness within the region. Aligning with United-Johnson Brothers was made possible through the efforts of Tom Phillips, VP of Sales, Solvi Acquisition, LLC, our sister company,” said Lisa Karell, Vice President of BAWLS Acquisition.
Since the Brand’s rebirth on March 25, 2010, the Guarana goodness of BAWLS’ smooth taste, eye-catching packaging and naturally-caffeinated kick has fueled the days and nights of millions of heavy-eyed students, techies, professionals and athletes everywhere. Headquartered in Twinsburg, OH, BAWLS Guarana beverages are available at supermarkets, convenience stores and electronics retailers across the US. BAWLS Guarana (bawls.com) is a refreshing, super caffeinated line of sodas infused with Guarana – a naturally-caffeinated berry harvested in the Amazonian rainforest.
Company mission: The mission of BAWLS is to manufacture a highly caffeinated premium portfolio of beverages utilizing only quality ingredients and exclusive packaging. To provide fuel, refreshment and flavor while inspiring memorable moments to our existing fans, and everyday striving to reach the grip of new fans. To provide growth and enrichment to our employees and business partners by conducting business with integrity, fairness and honesty.