PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Axis Communications AB

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

IP Surveillance is the Key to Reducing Retail Shrinkage According to A Recent Centre for Retail Research Survey - The global market leader in network video, over 80% of UK’s retailers agreed that CCTV has had a direct reduction on the level of internal and external losses they had incurred - Axis.com
IP Surveillance is the Key to Reducing Retail Shrinkage According to A Recent Centre for Retail Research Survey

 

NewswireToday - /newswire/ - Lund, Sweden, 2012/10/04 - The global market leader in network video, over 80% of UK’s retailers agreed that CCTV has had a direct reduction on the level of internal and external losses they had incurred - Axis.com. NASDAQ OMX: AXIS

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Audio/Video Equip./Surveillance Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

According to a recent Centre for Retail Research survey into current and future use of CCTV by retailers, commissioned by Axis Communications, the global market leader in network video, over 80% of UK’s retailers agreed that CCTV has had a direct reduction on the level of internal and external losses they had incurred.

The research showed that of the 261 responses from UK retailers encompassing over 20,300 stores, 85% of them directly attributed the reduction in internal and external shrinkage to the use of CCTV monitoring. In fact, over a third of those saw reductions in losses of between 11% and up to 50%.

The findings of the survey, which had over 700 responses across Northern Europe, are being presented today at the Retail Fraud ‘On the Road’ 2012 conference in Leicester by Atul Rajput, retail business development manager, Northern Europe, at Axis Communications and Professor Joshua Bamfield, director at Centre for Retail Research (CRR).

Speaking on the results, Atul commented: “It’s clear that CCTV plays a major part in reducing retail losses but what was really surprising was how the perception of CCTV following events like the 2011 riots have changed with nearly half of those surveyed saying that the public had become more accepting of the need for the technology, which may have been partly driven by the public using mobile phone HD footage to assist the police.

“The current economic climate is a real issue for store-based retailers and therefore maximising ROI on any technological investment is crucial as consumers become more savvy and price conscious. However, the quality of video footage is still an issue when it comes to successful prosecutions, so it’s hardly surprising that 58% (the highest across the whole of Northern Europe) of UK respondent’s currently using analogue CCTV systems had plans to invest in IP surveillance. Respondents cited easier integration with business intelligence analytics such as people and queue counting, better remote access and improving image quality through the use of HD IP cameras, as the primary drivers behind their plans to migrate to IP surveillance.

“High street stores are still the origin of most retail transactions but carry the highest overheads, so the need to reduce cost and complexity of surveillance systems in store and, at the same time, ‘sweat the assets’ further, is vital. Two-thirds of UK respondents also expressed a real interest in using IP camera systems with on-board storage, to replace cumbersome analogue systems which require a local DVR, primarily for retail stores with smaller camera counts. These systems offer an affordable solution to retailers, coupled with the advantage of being able to use HD cameras which offer a minimum of three times the image resolution of an analogue system, providing an attractive proposition to UK retail businesses wanting to maximise the return on their investment and increase the likelihood of prosecution.”

Also presenting at the conference, professor Joshua Bamfield, CRR, added: “Once again the report shows that many UK retailers are keen to maximise their investment and get as much as they can from a surveillance system so that it can be used as more than just a loss prevention tool”.

“Although analogue CCTV still dominates in this sector, the rise of HD image quality and increased use of analytics is beginning to highlight this technology’s limitations and retailers are continuing to appreciate the additional benefits that an IP-based system can deliver.”

The CCTV in Retail survey was commissioned by global market leader in network video, Axis Communications and was run in conjunction with the Centre for Retail Research in Nottingham. It surveyed over 2,200 retailers both large and small from a variety of sectors and attracted over 700 responses from retailers in the UK, Ireland, Denmark, Sweden, Finland and Norway.

The research was carried out by CRR between June and August 2012 and follows a similar Axis-commissioned survey in 2010.

For further information about Axis Communications Northern Region, please contact:
Kristina Tullberg, PR and Communications Specialist, Axis Communications Northern Europe
P: +46 46 272 1800 / E: kristina.tullberg[.]axis.com

About Axis
As the market leader in network video, Axis (axis.com) is leading the way to a smarter, safer, more secure world — driving the shift from analogue to digital video surveillance. Offering network video solutions for professional installations, Axis’ products and solutions are based on an innovative, open technology platform.

Axis has over 1,000 dedicated employees in 40 locations around the world and cooperates with partners covering 172 countries. Founded in 1984, Axis is a Sweden-based IT company listed on NASDAQ OMX Stockholm under the ticker AXIS.

About the Centre for Retail Research
The Centre for Retail Research carries out independent research in a number of countries into retail security, retail systems, and the impact of change upon the sector. Its largest report, The Global Retail Theft Barometer (GRTB), benchmarks the crime suffered by retailers annually in 42 countries from the U.S. to China. Other recent studies have dealt with internet retailing in ten countries, the impact of the world cup, Christmas spending forecasts, and the carbon reduction label.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Audio/Video Equip./Surveillance Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Axis Communications AB

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Audio/Video Equip./Surveillance articles,
CATCH Visitors via Your Competitors Announcements!


IP Surveillance is the Key to Reducing Retail Shrinkage According to A Recent Centre for Retail Research Survey

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Axis Communications |
Publisher Contact: Deborah Simcock, Insight Marketing & Communication 
+44(0)16 2550 0800 axis[.]insightmkt.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Axis Communications AB securities in any jurisdiction including any other companies listed or named in this release.

Audio/Video Equip./Surveillance via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Axis Communications AB / Company Profile


Read Audio/Video Equip./Surveillance Most Recent Related Newswires:

Avigilon Expands H4 Platform with H4 PTZ Camera Line Featuring Video Analytics
Safran Identity & Security to Provide The French National Police with its Latest Video Analysis Platform
Axis Introduces Durable Fixed Domes, Including Stainless Models, Exceptional Light Sensitivity and Wide Dynamic Range
Axis Updates its Popular AXIS P32 Series for Even Better Image Quality
PlateSmart ARES Competes in AST Homeland Security Awards
AxxonSoft exhibiting at Security Essen 2016
MOBOTIX and Advantech Integrate Video Solutions for the Transport Sector
Genetec, Inc. and MOBOTIX AG Announce Technology Integration Partnership
Axis Introduces Small and Cost-efficient Bullet Style IP Cameras
HR Introduces HDMI Audio Extractor W/50 Watt Amp
Axis Celebrates 20 Years of Network Video Cameras
Axis Introduces New Series of Cost Efficient HD Fixed Domes with Built-in Infrared Illumination
Axis Introduces Laser Focus Technology for PTZ Surveillance Cameras
Avigilon Expands H4 Platform with 360-degree Fisheye Camera Line
Axis Introduces All-in-One Wireless Video Surveillance Solution for Small Businesses

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)