NewswireToday - /newswire/ -
San Francisco, CA, United States, 2012/10/04 - AdMonsters' Connect content program will help advertising technology and monetization vendors reach their content marketing goals by sponsorship of original, objective, top-quality content created by the AdMonsters editorial team - AdMonsters.com.
The Connect program has several key components including articles, interviews, playbooks, webinars, tech spotlights, research, data feeds, in addition to custom programs.
“AdMonsters has built its reputation on providing objective editorial leadership based on deep, real-world expertise,” says AdMonsters CEO Bowen Dwelle. “Connect allows us to create more of this content, facilitating deeper engagement between the world’s leading advertising technology providers, digital publishers, agencies, marketers, and other parts of the digital media ecosystem.”
“Our editorial mission has always been to provide objective insight and actionable analysis, because that is what digital strategists and leaders demand,” said Rob Beeler, AdMonsters VP Content and Editor in Chief. “We believe in content, and we see Connect as the best way to serve our entire audience.”
The Connect program kicks off with four industry leaders as launch partners: The Media Trust, RocketFuel, OpenX, and DoubleClick.
Chris Olson, CEO of The Media Trust said,“Admonsters has been to be an invaluable partner for The Media Trust since our inception. Their conferences connect us with the community of digital media decision-makers in a uniquely valuable way. Admonsters’ content programs have proven to be a great avenue to drive industry discussion and have helped us further carry our message throughout the display and mobile ad ecosystems.”
Paul Martecchini, Head of Marketing, OpenX said,“OpenX is excited to connect with the AdMonsters community by sponsoring insightful, original and relevant content.”
Paul Wenz Vice President, Business Development, RocketFuel said,"AdMonsters is a great match for Rocket Fuel's Audience Accelerator product. The AdMonsters community represents the real rocket scientists in digital media, and they are exactly who we are looking to connect with to help foster the conversation around advanced targeting, audience extension and how big data can drive effectiveness at scale for publishers and networks."
For more information about AdMonsters Connect, visit admonsters.com or contact Chief Strategy Officer Mark Friedler mfriedler[.]admonsters.com.