The site compares over a million prices from high street names, smaller specialist shops and 100% ‘pure play’ online stores. Some of the stores included are Comet, John Lewis, Currys and PC world.
Eighteen72 aims to find the cheapest price for any product sold in the United Kingdom. The Eighteen72 website therefore saves the website’s users both money and the time taken to research the best prices on internet as the site returns the prices from 100s of internet sites.
Speaking at its launch, Eighteen72’s owner, Wayne Price said, “I hope the UK internet population will agree with me, that the site’s Search Engine works well and always displays the cheapest price in the UK for a product.”
Speaking on the Search Engines results, Mr Price added, “Every four hours, we review the searches undertaken. We examine, if the searchers got the results they wanted, we’ll tweak the formula there and then to make sure the user satisfaction of results percentage is getting higher and higher by the day…It makes business sense to gain repeat custom again and again.”
Eighteen72 (eighteen72.co.uk) is a price comparison site, and was developed by its sister company IMGi. IMGi (imgi.co.uk) is an internet marketing and web design agency based in Manchester, UK. IMGi Internet Marketing is a forward thinking Internet marketing business that was set up in September 2005. IMG’s aim is to develop clients’ online businesses in three distinct ways: 1. Attract more prospective customers; 2. Convert more visitors to customers; and 3. Retain more customers.