Mr Price, the South African fashion retailer, has implemented Oracle ATG Web Commerce applications to underpin its new cross-channel commerce offering which went live early this summer.
The launch of the ecommerce site is providing customers with access to the complete range of Mr Price clothing, footwear and accessories online, which were previously available in only the largest of its 1,000 stores nationwide.
Mr Price is using Oracle ATG Web Commerce to deliver a seamless experience for customers whether they are in store, on the web, on a mobile device or at a kiosk. The platform enables visitors to browse, shop, purchase, track an order, collect and return items through any of these channels.
The new site is also integrated with social media applications allowing customers to create wish lists and share liked items and purchase ideas with friends.
With online shopping increasing in popularity in South Africa, the selection of Oracle ATG Web Commerce over competitive solutions was key to Mr Price’s strategy to extend its cross-channel offering to meet growing demand and to expand into international markets.
The Oracle applications are enabling Mr Price to develop leading-edge cross-channel ecommerce capabilities, and, over time, integrate five distinct trading divisions into a single platform. This effort will unify and optimize customer interactions across channels and provide the scalability to support a rapid growth strategy.
Mr Price selected Oracle ATG Web Commerce, Oracle ATG Web Commerce Merchandising, Oracle ATG Web Commerce Service Center and Oracle ATG Web Commerce Business Intelligence and completed implementation with the support of Professional Access, a Platinum level member of Oracle PartnerNetwork (OPN).
“The launch of our ecommerce capabilities is about strengthening our relationship with our target customers and the response has been overwhelmingly positive,” said Donovan Baney, ecommerce executive, Mr Price. “Oracle ATG Web Commerce delivered a full suite of commerce solutions to fit our cross-channel growth and customer service needs and transform the shopping experience.”
“Oracle is helping Mr Price to meet its business objectives in delivering a seamless customer experience,” said Mike Webster, senior vice president and general manager, Oracle Retail. “Optimizing each interaction supports a better overall customer experience, from which retailers can achieve strategic advantage across all channels and international markets.”
About Oracle Retail
Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Website at oracle.com/goto/retail
About Oracle in Industries
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Beth Axon, JD Marketing
P: +44.20.8297.5388 - E: betha[.]jdmarketing.co.uk.