Based on its recent analysis of the customer engagement platforms (CEP) market, Stratecast | Frost & Sullivan presents Sitecore with the 2012 Stratecast | Frost & Sullivan Global Technology Innovation Award in the CEP market as a transcendent web content management system (WCMS) provider.
Sitecore goes beyond mere web content management (WCM) to deliver what Stratecast asserts that every organization needs today: a customer engagement system. Sitecore's CEP not only builds sites but also gives customers the best opportunity to execute an integrated digital marketing strategy by incorporating features such as search engine optimization (SEO), on-site social engagement, e-marketing and campaign management tools, web analytics and on-the-fly personalization.
"What makes Sitecore's technology stand out in the market is that it offers capabilities in four areas: WCM, online analytics, digital analytics and digital marketing, pre-integrated 'under one roof-and does it better than anyone else at a price point that is far more attainable for a wide range of organizations," said Jeff Cotrupe, Global Program Director, ACEM and OSSCS Research, Stratecast | Frost & Sullivan.
By using Sitecore, a company can manage its own web properties; be proactive rather than reactive when it comes to things being said about it on social media; personalize web content 'on the fly' using real-time personalization; collect granular data and perform advanced analytics; and apply those analytics to its very next digital marketing campaign, even one that starts within the hour. Thus a company launching any new product can use Sitecore CEP to collect and analyze data from all relevant online sources and distill that into a savvy, sophisticated campaign that effectively launches its new offering in digital media that will reach prospects, thereby positioning both product and company positively in the market. In addition, any company that hopes to compete with Sitecore now has to either go to market with a full-featured CEP suite of its own, or build one by collaborating with partners.
"In short, Sitecore has seen the opportunity and doubled down on WCM with an incredibly advanced lineup of site content features; adding online and digital analytics; and an array of marketing and engagement capabilities," said Cotrupe "Bringing such a broad product portfolio to market also means Sitecore faces a wider array of competitors. Yet it enters the fray from a superior position of strength, with a truly global customer base to which it can upsell its newer offerings."
Frost & Sullivan presents this award each year to the company that has demonstrated uniqueness in developing a technology, which significantly impacts both the functionality and the customer value of new products and applications. The award recognizes the relevance of the innovation to the industry.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel – the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.
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