MICROS Systems, Inc., a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that Areas USA, a leading provider of food & beverage and retail services in the travel industry, has selected the MICROS Simphony™ Enterprise Solution as its standard SaaS, cloud-based point-of-sale system across its United States airport and turnpike operations. Areas USA will build its operational technology infrastructure for food and beverage utilizing MICROS Simphony, which provides the organization with a robust enterprise system, web-based reporting, and business intelligence functionalities with a high level of flexibility. MICROS’s Simphony also seamlessly interfaces to Areas USA’s Corporate Infrastructure systems.
Leveraging MICROS Simphony’s state-of-the-art technology and service oriented architecture (SOA), Areas USA can quickly deploy the system across its organization and streamline the integration of Simphony into its multi-brand airport and turnpike operations. Simphony is centralized, allowing for the entire system to be managed from one application. The solution is also being hosted in one of MICROS’s worldwide data centers, removing Areas USA’s onsite servers and the responsibility of managing the servers from its internal IT department.
MICROS and Areas USA have been partners for years, with the MICROS 9700 Hospitality Management System (HMS) installed at many locations. The sites with the MICROS 9700 HMS will be converted to the MICROS Simphony platform in conjunction with the implementation of Simphony at all new sites under the management of Areas USA. MICROS Simphony and MICROS 9700 HMS have a similar look and feel, providing the sites converting to the new solution reduced training time as well as an improved user interface.
“We selected MICROS cloud-based Simphony and MICROS’s superior hardware technology due to the solution’s advanced functionalities and MICROS’s strength in the hospitality industry,” stated Raul Ramis, Information Technology Director, Areas USA. “In order to accommodate our growth, we require a technology partner who can provide a feature-rich and highly secure solution. By installing MICROS Simphony across our locations, we will have a comprehensive, all inclusive point-of-service solution, which will fully address all of our varying technology needs at each operation.”
“We are excited to introduce Areas USA to the MICROS Simphony Enterprise Solution and partner together on future projects, such as the latest conversion of its Florida Turnpike and remodel of the Maryland Turnpike operations,” declared Ed Chapel, Executive Vice President, North America Restaurants for MICROS. “MICROS Simphony is a highly flexible solution, which will strongly facilitate Areas USA’s future expansion efforts across the United States.”
About Areas USA
Areas USA (areasusa.com / areas.es) is a leading provider of food, beverage and retail services in the U.S. travel industry. With the ever-growing number of establishments in the U.S., including Miami International Airport, Orlando International Airport, Indianapolis International Airport, Chicago O’Hare International Airport, Hartsfield-Jackson Atlanta International Airport, Boston Logan International Airport, Newark Liberty International Airport, Reagan National Airport, Los Angeles International Airport and most recently, Maryland I-95 Travel Plazas among others, Areas USA continues to deliver its superior customer service to each and every traveler. Its parent company, Areas S.A., began doing business in 1968 and is a leader in Spain and Latin America’s hospitality and retail market in airports, highways and railway stations. It operates more than 1,250 establishments worldwide.
About MICROS Systems, Inc.
MICROS Systems, Inc. (micros.com) provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality and retail industries, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website or send an email to info[.]micros.com.
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