A video clip which unites music, graphics and images edited with a paced rhythm and strong impact : advertising style of informative context which matches the new GDS conception (The Premier Shoe Event) – GLS (International Event for Leather Goods & More), as it presents itself to the industries’ operators at the 102nd edition held September last at the Duesseldorf trade fair grounds. The first change being the development of combining both events into one singular synergetic exhibit increasing its market positioning, much to the satisfaction of all involved market players.
Throughout the duration of the trade fair, filming was shot under the artistic direction of Honegger Srl, with the objective of capturing the new concept and organisation of the international trade fair dedicated footwear, bags and leather goods fashion.
Many new ideas were showcased in stimulating and creative ways in a fair which dictates fashion. A trade fair shown to be the ideal framework for adding value to ones business thanks to its atmosphere. One that unites an emotive impact, entertaining and relaxed atmosphere with a high level of professionalism and offering a wide variety of services and information. Enclosed in an elegant design, with ad hoc spaces providing effective communication visuals and exclusive collections of life style products and trendy brands.
The event’s backdrop: the city of Duesseldorf, increasingly successful as an international art, fashion and design centre.
Atmosphere, contents and objectives are depicted in the video clip with visuals of the most significant parts of the city alternating with moments and spaces represented in the heart of the trade fair with a fast moving rhythmic pace and effective prospective which mirrors onto the viewer the vitality of an event and city that behold the future.
The reason behind the Duesseldorf’s Trade Fair decision to commission Honegger Srl for this creative concept derives from the company’s specialised capacities to conceive and design spaces as privileged communication tools: the trade fair space, the company’s platform and fashion stage are reproduced in a multimedia language in order to impact, move, entertain and inform in the video clip’s virtual space. This to be shown at the following Spring edition of March 2007 trade fair and viewed on the website.