Trade Show Producers are faced with the dilemma of a significant annual turnover in exhibitors; the key reasons are that many exhibitors continuously do the same thing year after year and others are unfamiliar with this medium and don’t achieve the results they had hoped for. At the same time, Trade Show producers are competing with well over 10,000 Trade Shows Nationwide and a growing number of on-line Trade Shows, resulting in significantly increased costs for retaining and gaining exhibitors. TradeShow Teacher, a Miami based Trade Show Consulting firm has reacted to that situation by offering customizable Trade Show Exhibitor Resource Programs, including webinars, seminars and training materials for Trade Show Producers to offer to their exhibitors. These kits and programs are designed to help their exhibitors achieve higher Returns on Investment on their Trade Show expenditures, creating much stronger loyalty and reducing turnover.
“Many shows offer a few marketing/exhibiting tips on the show website, but this is not nearly enough to really improve results; customized, results driven Trade Show Exhibitor Resource Programs that help exhibitors increase ROI, increase sales, attain more qualified leads and optimize the planning processes do wonders to exhibitor loyalty and satisfaction,” said Linda Musgrove, President of TradeShow Teacher. “The Trade Show Producers I have had the pleasure of working with all noted the results of offering the customized Trade Show Marketing programs to their exhibitors; they have experienced growth, reduced booth package sales cycles, increased sales of optional marketing packages and greatly reduced turnover rates.“
Customizable seminars, webinars and training materials developed by TradeShow Teacher for Trade Show Producers to offer their exhibitors include, but are not limited to:
- Creating a Trade Show Planning Binder, Step-by-Step
- How to Navigate and Organize the Exhibitor Kit
- “How to Guide” for Conducting Planning Meetings (Setting Goals & Objectives to Get Results at the Show)
- Mastering the Art of Engaging Attendees and Obtaining Qualified, HOT Leads
- How to Target Messaging and Graphics to Attract Key Prospects: for Marketing Materials, Collateral & Display
- Booth Staff Superstars (Booth Staff Training)
- Networking Skills
- Selecting Targeted Trade Show Marketing Opportunities (for Pre-Show, At-Show and Post -Show)
- Trade Show Blunders to Avoid
- Public Relations Power
- Post Show Reporting Success
- Planning Spreadsheets and Checklist Guides
“The presentation titled, “Mastering the Art of Engaging Attendees & Obtaining Qualified Leads” presented by Linda Musgrove (the TradeShow Teacher), to our exhibitors, was very dynamic & interactive,” said Dave Rodriguez, Vice President of Publications and Conferences for TMC - Internet Telephony Expo. “The combination of the information presented & the role-playing exercises provided the exhibitors with easy to follow, practical advice that was already being applied during the Exhibit Hours immediately following. Exhibitors rated the seminar as Excellent on the Seminar Evaluation Forms and stated later on that utilizing the lessons learned lead to measurable results at the show. We highly recommend Linda Musgrove for any organization & have already booked her ourselves for our next show.”
“The seminar Linda Musgrove presented to our exhibitors was a unique and exciting offering for us; in the past we have walked the show floor & wished that exhibitors understood how to present themselves better and understand how to effectively engage with the right attendees, but so far we hadn’t found a good way to make this happen,” said Jose A. Garcia, Executive Director of the South Florida Real Estate Expo & Money Making Expo. “After TradeShow Teacher contacted us to propose a Booth Staff Training Seminar for our exhibitors, we were intrigued by the offering and excited to provide this resource to our exhibitors. Mrs. Musgrove presented a seminar that taught the exhibitors how to avoid “Bad Booth Etiquette” and how to engage the attendees. After presenting the information to the exhibitors she literally got them up on their feet to reinforce the advice given by organizing role playing exercises as exhibitors/attendees. The positive response from our Exhibitors that attended the seminar convinced us to immediately book her Exhibitor Seminar for our next show. We definitely recommend Linda Musgrove, the TradeShow Teacher!”
To learn more about the customizable Trade Show Exhibitor Resource Programs available from the TradeShow Teacher, please call (888)547-7410.
About Linda Musgrove, the TradeShow Teacher
Linda Musgrove is President of the Miami based Trade Show Training & Consulting firm, TradeShow Teacher, catering to businesses Nationwide. She has taught many companies, over the years, how to improve their Trade Show Results through Educational Trade Show Marketing Programs for trade show producers, individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment.
The TradeShow Teacher has spoken at many Trade Shows, covering a wide variety of industries; offering sessions consisting of Booth Staff Training, How to Obtain Qualified Leads, How to Follow Up with Leads to Increase Post Show Sales and Post Show Reporting Strategies to Measure ROI & Enable Exhibit Program Growth and MORE! Most recently, she presented at the Internet Telephony Expo & South Florida Real Estate Expo and will be a speaker/faculty member at the leading Trade Show Industry show, Exhibitor 2007 and at upcoming educational Exhibitor Fast Track Sessions, produced by Exhibitor Magazine. She is also on the Faculty of a South Florida Business School, teaching a Marketing Course and the Vice President of BNI Aventura (Business Network International).