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Colchester, Essex, United Kingdom, 2012/08/23 - Following on from the ICO's change in commerce law, Legalcentre urges web masters to ensure they are compliant with the new laws - LegalCentre.co.uk.
The law changes in order to accommodate any new technology, thoughts, and requirements. Often, law amendments are made when there is a new case won to set a precedent or there is enough confusion or misunderstanding to warrant a change to laws for more clarity. Computers and the internet have sparked a great deal of changes in the last 30 years. Law makers had to come up with ideas in how to cover businesses and the public as the internet evolved. The internet is still changing in terms of how people are using it and what privacy they may have to maintain. In a world where information is at our fingertips, it makes it doubly important to have clear laws.
For those who are less certain,“cookies” is a term referring to information website stores when a visitor arrives at the site. Tracking cookies is important to businesses to figure out what customers they are reaching, where these customers are, and how to better serve these customers. The information stored can be as simple as the auto fill username and password the site requires or what ads you might have clicked on which help design better marketing campaigns.
Given the level of confusion this new cookie law can create it is very important that you understand it fully, especially if you are an ecommerce business which is also running an affiliate scheme. Affiliate schemes require customer tracking which comes from the website the visitor was at and then is sent on to the retailer site in order for proper commission to be paid. Following the cookies rule is important to avoid any legal issue.