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Confirmit Acquires CustomerSat from MarketTools - Acquisition brings together best-of-breed companies to strengthen leadership in the Voice of the Customer market -
Confirmit Acquires CustomerSat from MarketTools


NewswireToday - /newswire/ - Oslo, Norway, 2012/08/22 - Acquisition brings together best-of-breed companies to strengthen leadership in the Voice of the Customer market -

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Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research, has announced that it has acquired CustomerSat™, the Enterprise Feedback Management (EFM) software and services provider, previously owned by MarketTools®. Confirmit is a leader in the Voice of the Customer market, and this acquisition of CustomerSat, a recognized EFM and loyalty leader, adds greater breadth and depth to Confirmit’s existing portfolio.

The combination of the Confirmit Horizons platform and Confirmit Voices model with CustomerSat solutions delivers a best-of-breed, comprehensive suite of services to companies who recognize the need to operationalize the Voice of the Customer to improve business results. The expanded company provides unrivaled VoC knowledge and experience, and reinforces Confirmit’s commitment to delivering vital services and solutions to customers.

Lynn Christensen, Chief Development Officer, CustomerSat explains: “This acquisition is a great step forward for both businesses. It consolidates our already strong positions in the market and enables us to grow and innovate at a pace that wouldn’t have been possible for the companies individually. Customers of both CustomerSat and Confirmit will derive real benefits from this move, and I’m delighted that our two excellent teams will be able to work together to deliver the best solutions available.”

Following Confirmit’s successful acquisitions of Techneos in 2011 and Pulse Train in 2007, the acquisition of CustomerSat expands Confirmit’s footprint, particularly in the US where VoC programs are becoming a critical part of business strategy.

“Voice of the Customer is becoming the primary capability for companies looking to truly understand and deliver a customer-centric product or service. Confirmit and CustomerSat have similar corporate cultures and a shared passion for building industry-leading business solutions, and make perfect sense as partners to grow this space,” said Henning Hansen, Confirmit president and chief executive officer. “We’re committed to growing our business through smart, thoughtful and impactful transactions that answer specific market needs. This acquisition puts Confirmit in an extremely strong position to solve customer VoC and Market Research challenges for organizations across a wide range of industries.”

Bruce Temkin, Managing Partner, Temkin Group, adds: “Voice of the customer programs are a critical component of many customer experience efforts. As companies push for leading-edge capabilities, they will continue to invest in vendors that help them gather customer feedback and disseminate insights across their organizations”.

As a result of the acquisition, Confirmit now employs more than 350 people across 11 offices, and has more than 700 customers. For more information on how this acquisition enables Confirmit to more effectively deliver a comprehensive and complementary product suite and high-quality services, please visit the website.

About Confirmit
Confirmit ( is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, Guildford, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include A&N Media, British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Ipsos, Morehead Associates, Nielsen, The NPD Group, Swisscom and Symantec.

About CustomerSat Software and Services
CustomerSat is a Web-based Enterprise Feedback Management (EFM) solution used by the world’s leading businesses to capture, analyze, and act on feedback from customers, employees, and partners. EFM consultants are available to help CustomerSat customers get the most out of their investment in EFM, from design of satisfaction programs to advanced analysis of survey results. Through the use of comprehensive analytic tools, action management technology, and the expert knowledge of customer satisfaction consultants, CustomerSat helps clients optimize satisfaction and loyalty programs that deliver high-value business impact.

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Confirmit Acquires CustomerSat from MarketTools

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