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Written by / Agency / Source: Softjourn, Inc.

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Softjourn Announces the Launch of - Get Fit on Your Terms! With PlayFitness you can get fit anywhere -
Softjourn Announces the Launch of


NewswireToday - /newswire/ - Fremont, CA, United States, 2012/08/14 - Get Fit on Your Terms! With PlayFitness you can get fit anywhere -

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Softjourn, a software engineering services provider headquartered in Fremont, with operations also in Ukraine, today announced that it has assisted PlayFitness, an online one-to-one fitness and training service, with release 1.0 of their new service. PlayFitness is the brainchild of Pavel Asanov, a serial entrepreneur originally from Uzbekistan, who has been participating in the Founder’s Institute.

With PlayFitness, fitness-seekers are able to connect with a worldwide network of independent, certified personal fitness trainers. They can find experts in a wide range of disciplines, which will fit into any schedule. Sessions are private, tailored, and delivered live via any smart device to help each individual achieve success.

What is the top reason that people give for not exercising more or at all? No time! Mr. Asanov and PlayFitness are taking on the task of giving people access to the type of training they are interested in, exactly when they are interested in it, by letting them have access to top training professionals’ right from home. “Time is the most important asset people have, because as opposed to money, you cannot earn time back; when time is gone – it is gone”! “I am a perfect example of a time constrained person and if I can save an hour a day I would rather spend it with my family than in the car driving back and forth from the fitness center”, said Mr. Asanov. Collaboration between PlayFitness and Softjourn was a key to bringing the PlayFitness service to life. “The Softjourn team made technical as well as product suggestions, to help us realize our ideas for the PlayFitness service,” said Mr. Asanov.

Communication is a critical factor to the success of any project. It becomes effective only if both parties understand its importance, as one way communication never works. “With PlayFitness we always received feedback quickly, it’s the number one reason the project was completed successfully,” said Yevgeniy Vershynin, Softjourn’s Project Manager.

About PlayFitness

PlayFitness ( is a real time, online one-on-one fitness training and coaching service. Today technology and the speed of the internet give us an amazing opportunity to save time and live a healthy lifestyle. No matter what activity a fitness seeker is interested in, and no matter what their schedule, they can find an expert to deliver private and tailored fitness sessions.

About Softjourn, Inc.

Softjourn ( has been providing software engineering services from Ukraine since 2001. Small and medium sized enterprises, as well as Fortune 1000 companies, have partnered with Softjourn resulting in advances in the services and products they are able to provide to their clients. With Softjourn, clients achieve increased revenue streams and launch new services faster than they could alone.

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Written by / Agency / Source: Softjourn, Inc.


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Softjourn Announces the Launch of

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