PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Partnerships to be Part of Successful Strategy in Mobile Payment Market Says Frost & Sullivan - Market players forge cooperation to accelerate the deployment of m-payment offerings
Partnerships to be Part of Successful Strategy in Mobile Payment Market Says Frost & Sullivan

 

NewswireToday - /newswire/ - London, United Kingdom, 2012/08/01 - Market players forge cooperation to accelerate the deployment of m-payment offerings.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B/B2C Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Near Field Communication (NFC), the promising mobile (m)-payment technology, has not created the revenue-generating opportunities the telecom industry expected. New marketing strategies are crucial to accelerate wide consumer adoption. Recently established partnerships between telecom operators and major financial institutions too are an effective way to deploy m-payment offerings.

"The industry seems to be reaching a tipping point," says Jean-Noel Georges, Global Program Director for ICT in Financial Services at Frost & Sullivan. "A number of factors like more NFC-ready mobile devices and new market participants are favouring the development of the European m-payments market — especially NFC-based payments. Market players are forging cooperation, where a telecom-financial services partnership is one of the most compelling strategies."

Component vendors, mobile device manufacturers, and mobile operators have plans for introducing more NFC-enabled mobile devices to the market. Moreover, the m-payments sector is becoming more dynamic with the entrance of software providers, payment platform providers, and over-the-top companies such as Google.

"The entrance of new market participants has had a twofold effect," comments Mr. Georges. "It constituted a first step in modifying the market’s structure with innovative and disruptive technologies and business models, and it incentivised financial institutions and mobile operators to push ahead with strategies for m-payments or risk being left out."

PayPal’s entrance into the m-payments market is a noteworthy example, from Frost & Sullivan’s perspective. The cornerstone of PayPal’s offerings, which include m-payments, is to bring together the online and offline payment worlds. Closing the gap between online and offline commerce is not only attractive from a business standpoint but also a compelling value proposition to end users. After PayPal launched its digital wallet, major payment schemes launched similar services.

Starting this year, companies involved in the m-payment market have demonstrated a marked changed in their strategies for commercial NFC rollout. Market participants are forming partnerships that will accelerate the deployment of m-payment offerings.

Last month, DT and MasterCard signed a partnership agreement to bring m-payments to DT’s 93 million customers in Europe. DT will issue MasterCard’s branded products through its subsidiary ClickandBuy, which owns an e-money license. The partnership envisions the launch of m-wallet service in Poland during the second half of this year, followed by the launch of the m-wallet in Germany during the first half of 2013.

"DT was wise to select Poland – where 20 percent of Point-of-Sale terminals are contactless enabled and that percentage is expected to increase to 40 to 50 percent by the end of 2013 – as the initial focus of its wallet," notes Jean-Noel Georges.

"This type of partnership is cost-effective: the partners involved avoid ‘reinventing the wheel’ by using the capabilities and know-how of their counterparts, which may result in a compelling offering," advices Jean-Noel Georges. "More importantly, telecom-financial services partnerships deliver a positive signal to the market: different industries are finally finding a way to promote a payment solution. This market is steadily moving towards maturity through partnerships and merger and acquisition activity."

If you would like to learn more about the European m-payment market and/or obtain more information on the recent Frost & Sullivan report "Mobile Financial Services—A Technology and Market Analysis", please contact Joanna Lewandowska, Corporate Communications, at Joanna.lewandowska[.]frost.com. Please include your full contact details in the query.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion | Join Us: Join our community | Subscribe: Newsletter on "the next big thing" | Register: Gain access to visionary innovation.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B/B2C Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
E-Business B2B/B2C articles,
CATCH Visitors via Your Competitors Announcements!


Partnerships to be Part of Successful Strategy in Mobile Payment Market Says Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan |
Publisher Contact: Joanna Lewandowska 
+48 22 481 62 20 Joanna.lewandowska[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

E-Business B2B/B2C via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read E-Business B2B/B2C Most Recent Related Newswires:

FIS Launches Network for High Potential Early Stage Fintechs
FIS to Sell SunGard Public Sector and Education Businesses to Vista Equity Partners
FIS Expands its Real-time P2P Payment Solutions Offering
Interlochen Center for the Arts Selects FinancialForce HCM to Inspire Collaboration and Deepen Employee Engagement
FinancialForce Continues Momentum in Nonprofit Sector Empowering Organizations to Maximize Impact and Fulfill Missions
FinancialForce Introduces Billing Central for Everything-as-a-Service Business Models
FIS and CO-OP Bring Cardless Cash to Credit Unions Nationwide
Greenway Health Gains Customer Satisfaction by Transitioning from NetSuite OpenAir to FinancialForce PSA
FinancialForce Delivers Wave App for Professional Services Automation (PSA) Extending the Power of Salesforce Wave Analytics to Professional Services
LiquidHub Selects FinancialForce Cloud Solutions to Optimize Workflows and Unify Data
LoginRadius Announces Adoption of Microsoft Azure for its Cloud Services
FIS and Arkansas Governor Hutchinson Extend VC FinTech Accelerator Till 2018
BBSTC 2016 by O2O Commerce is 1st Annual International Networking and Showcasing Platform for SMEs
The Weather Company to Deliver Crucial Weather Data for Safety and Resource Management Solutions to Underserved Areas Around the World
KinCare Selects FinancialForce, Prepares for Rapid Growth within In-Home Aged Care Industry

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)