Signage and display specialist, Creative FX, is helping BMW launch its new showroom in Park Lane, London. The i Store, which is the car manufacturer’s first electric car showroom, will officially open its doors to customers on Wednesday 25th July.
The flagship store will showcase BMW’s new electric car range, including the i3 electric hatchback and revolutionary plug-in hybrid sports car, BMW i8. Its launch coincides with the opening of the Olympic Games, for which BMW is the Official Automotive Partner.
Designed to provide the opportunity for customers to learn more about electromobility, the new showroom features an attention-grabbing window display with imagery of the i3 and i8 concept cars, a cityscape backdrop, as well as a list of European locations.
Responsible for applying the display - and concealing the futuristic showroom interior until its launch next week - Creative FX (fxuk.net) has a long-standing relationship with BMW, having previously installed window displays at the neighbouring BMW Park Lane and MINI Park Lane. Director, Chris Pook, says “It is fantastic to be involved in such a ground-breaking project. With so many cars in London, I think we’re certainly going to be seeing more electricity-powered solutions in the next few years.”
BMW chose London as the location of it first electric showroom, since it faces the very environmental and traffic congestion challenges the new range is trying to overcome. The city, viewed by BMW to be a ‘global trend-setter’, will also be in the public eye this summer as the city hosts the Olympic games.
The new electric car range will be on display as of next week, with sales beginning at the end of 2013.