Leesa Fogarty, the Australian Designer who made a stand at Australian fashion week for a healthy body image has arrived in Paris to meet European buyers and showcase MaraJoara's latest Spring/Summer and Transeasonal Collections.
Marajoara's healthy body image campaign launch at Transeasonal Collections Rosemount Australian Fashion Week received international recognition in September when size 6-14 models were used to showcase the collection on the runway just two days before Madrid's Government took their stand.
Leesa has just returned from showcasing her collection in Eastern Europe at Sarajevo Fashion Week. Sarajevo Fashion Week also embraced a healthy body image position with all shows throughout the week supporting Fogarty's position. Sarajevo Fashion Week coincided with the launch of MaraJoara's first wholesale store in Ipanema, Brazil where the label was picked up as the doors opened by leading Brazilian stylist Flavia Torloni.
MaraJoara (marajoara.com.au) has also been chosen as the swimwear label used in the latest LeSpecs Campaign in Australia and as the Carribean inspired swimwear in Vogue Living and Entertainment.
MaraJoara's 2006/2007 Spring/Summer and Transeasonal Collection showcases three key looks for the season.
Look One - Nautica Sophistication
Elegant, Cosmopolitan, Intriguing, Stylish, Chic! The key look for the classic and preppy styles of the yacht set, MaraJoara Sophisticated's range of key feminine silhouettes include stylish maillots, sexy halter necks and the classic bikini. MaraJoara Men are not forgotten with a plain euro style pant with side mesh detail also styled on a block colour palette.
Look Two - Carnivale Sassy
Sweet, Flirty, Fun, Energetic, Bubbly! The MaraJoara Sassy range features lush "Carnivale" floral prints in a range of colours and silhouettes. Miss MaraJoara Sassy chooses delicate and feminine looks or dares to "viva a vida" and be bright and bold! Gorgeous hand embroidery and beading draws even more attention to cutaway maillots, halter bikinis, daring tie side bottoms, sexy bandeau tops and flirtatious hipster pants. All colours of the rainbow are represented from soft pastels to rich bright earth tones. MaraJoara Men includes the traditional brazilian style mens pant.
Look Three - Dionysian Sinful
Seductive, Sexy, Exotic, Hot and Spicy! MaraJoara Sinful features Dionysian spirited tribal prints straight from the Amazon jungle. Tropical and exotic in prints, MaraJoara uses bold bamboo beading, and natural embellishments on traditional bikini pants to lift lusty traditional earth hues such as "vermelho" red, "foglia" greens and "carbenet" chocolates. Mix and match complementary prints and colour blocks for a modern twist on a traditional pattern. MaraJoara Men includes a slightly longer sided and athletic style pant.
Only small quantities of each MaraJoara fabric are produced in each market ensuring exclusivity for retailers and customers. MaraJoara retail globally under the label MaraJoara and whitelabel for other Swimwear companies internationally. MaraJoara hit the ground running on day one of their company with six "MaraJoara Exclusives for " the Australian Retail Giant Sportsgirl.