NewswireToday - /newswire/ -
Smyrna, GA, United States, 2012/07/18 - MoZeus Worldwide has hired Darren Duffy, a 14-year experiential marketing veteran, as the Vice President of Business Development to open and lead its NYC office with a focus on developing relationships with NYC based agencies and companies - MoZeus.com.
MoZeus Worldwide, a mobile-marketing and content-management software company, is pleased to announce that the company has hired Darren Duffy as its Vice President of Business Development to open and lead its New York City office. In this role, Duffy will focus on developing strategic relationships with Top 100 Experiential Agencies and Fortune 500 companies.
MoZeus has worked with approximately 200 brands, agencies and sports properties to leverage the SMART Activator for more than 100,000 event days, which has resulted in ten million unique leads and 25 million survey questions answered. The SMART Activator has become the most-used marketing application in the world by offering a cutting-edge technology platform that allows companies to engage consumers and provide real-time value for brands.
“We are excited to add Darren’s experience and expertise to help MoZeus continue its rapid growth in the Northeast,” said Charles Jones, Co-founder and Chief Operation Officer for MoZeus Worldwide. “By being on the ground in New York City, we now have the ability to grow even faster and provide even better customer service to our brand and agency clients based in the area. Darren’s passion for service and his knowledge of our industry, make him the ideal person for our team as we are poised for significant growth in 2012 and beyond.”
Duffy has more than 14 years of experiential marketing success utilizing technology platforms that engage consumers and connect them with brands. He is an entrepreneur driven by passion and creativity. Duffy has worked on both sides of the client/agency realm to develop successful marketing programs for clients such as General Motors, NASCAR, Polaris Industries, Levi's, MTV Networks, ABC Networks, Red Bull and Starbucks.
Duffy holds a degree in Business Administration & Marketing from Marist College.
For more information on MoZeus Worldwide's or to learn more about the launch of the SMART Applicator’s upcoming iOS app version, call 1-888-YMOZEUS (966-9387).
About MoZeus Worldwide
Headquartered in Atlanta, MoZeus Worldwide (mozeus.com) is a next generation mobile marketing and content management software company. Their SMART Activator application, the most-used event marketing application in the world, provides a comprehensive "toolbox" of innovative, cost-efficient experiential marketing platforms and mobile applications in one cutting-edge bundle that utilizes smartphones, Facebook, email and photo/video sharing to provide real-time consumer results. To date, MoZeus has worked with more than 200 brands, agencies and sports properties for more than 100,000 event days, which has resulted in ten million unique leads and 25 million survey questions answered. Notable clients and properties that utilize MoZeus include Ford, Verizon, Coca-Cola, Comcast, AT&T, Beam Global, Kraft, Starbucks, Nissan and Harley Davidson, among many others.