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Persistent Continuation of Umbrella Brand Strategy Voith with New Internet Appearance - With the launch of its new internet appearance, Voith continues to reposition its brand. The focal point is the implementation of the umbrella brand strategy - Voith.com
Persistent Continuation of Umbrella Brand Strategy Voith with New Internet Appearance

 

NewswireToday - /newswire/ - Heidenheim, Germany, 2012/07/12 - With the launch of its new internet appearance, Voith continues to reposition its brand. The focal point is the implementation of the umbrella brand strategy - Voith.com. FSE: VO2A

   
 
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With immediate effect, the company's four Group Divisions no longer have separate websites but are collectively listed under voith.com. The company is presented in the new, reduced corporate design introduced in 2011. "Despite Facebook & Co., the website is still the key starting point for all people who want to get an impression of a company. This applies especially to potential employees. Our aim is to fascinate our visitors for the world of Voith," says Lars A. Rosumek, Senior Vice President Corporate Communications.

In terms of contents, the new web appearance is even more customer oriented: in the foreground is the division by markets and industries and/or services and products. Over 4,000 products can be viewed directly without tiresome detours. The company's key markets, for example China or Brazil, have their own country sites that are updated locally with relevant contents.

Voith (voith.com) sets standards in the markets energy, oil & gas, paper, raw materials and transport & automotive. Founded in 1867, Voith employs more than 40,000 people, generates € 5.6 billion in sales, operates in about 50 countries around the world and is today one of the biggest family-owned companies in Europe.

 
 
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Written by / Agency / Source: Voith GmbH

 
 

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Persistent Continuation of Umbrella Brand Strategy Voith with New Internet Appearance

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Voith AG |
Publisher Contact: Markus Woehl - Voith.com 
+49(0) 7321 37 2219 markus.woehl[.]voith.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Voith GmbH securities in any jurisdiction including any other companies listed or named in this release.

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