The winners of the 2012 Maximum Impact Awards were announced Wednesday, June 27th, on the ESX Nashville show floor. The winners were voted on by a distinguished panel of judges drawn from the leadership and ranks of ESX's owner/sponsor associations, Central Station Alarm Association (CSAA) and Electronic Security Association (ESA).
“BlueStar is thrilled to be recognized with a major award at our first ESX Security Solutions tradeshow event,” said BlueStar’s Vice President of Security Solutions Jeff Brummett. “The FUSION program is just one way BlueStar can add value for our security resellers to help them grow their businesses.”
“The products and services honored with a Maximum Impact Award this year are delivering true value to security integration and monitoring companies,” said John Cerasuolo, President of ESX All Star Host Company ADS Security and voting panel member. “The companies recognized are working to help their partners grow and profit.”
BlueStar developed FUSION to provide resellers with industry-specific marketing and business development programs. These award-winning program can be customized through consultation or automated through the FUSION portal, where resellers can design, launch and manage an effective lead generation campaign. Pre-designed toolsets can also help resellers enhance the quality and quantity of touches made to prospects.
“FUSION is an ideal component for any Security Solutions reseller, and we’re honored to win this award from ESX,” explained Jason R. Firment, BlueStar’s FUSION Director. “FUSION is a key enhancement designed to target specific markets and help even small resellers market and grow their businesses in a short amount of time. And with the Security industry constantly changing, it’s never been more important for resellers to distinguish themselves with the right marketing and business development tools.”
BlueStar (bluestarinc.com) is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar’s FUSION program is designed for business development of hardware, software and service offerings, either individually or bundled together. Whether the reseller’s target is broad across verticals or a niche audience, FUSION has a customizable business development toolset to fit any size business need. BlueStar is also the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals.