Arkadin, a leading global collaboration service provider, unveiled today a bold new brand identity to usher in its 2nd decade of leadership. The brand strategy demonstrates the vital role that collaboration technologies, sharing and collective intelligence have in propelling successful businesses in a global networked society.
"Collaboration is at the heart of the digital revolution that is fundamentally changing the nature of business," says Olivier de Puymorin, CEO and founder of Arkadin. "Workplaces around the globe will need to collaborate more and better in line with the powerful technological, societal and environmental forces that are affecting every facet of the business world. Our vision, product portfolio and new brand identity have evolved with the dramatic changes underway, and are rooted in a firm belief that progress emerges from people's desire to share."
Arkadin's brand strategy illustrates how the company is shifting from pure conferencing-based technologies to a complete collaborative experience where social sharing predominates. The stage was set for this transition earlier this year with the launch of the Arkadin Cloud Collaboration Platform. The robust audio platform integrates with a full suite of web, video collaboration services and Unified Communications solutions.
"It's no longer about conferencing," says Olivier de Puymorin. "The global economy is now being defined by human talent and collaboration skills. Social sharing and collective intelligence will be the key drivers for successful organizations."
"Arkadin's entire brand identity has been transformed to focus on the progressive side of this changing dynamic and our belief in the power of social sharing," says Sophie Huss, Arkadin's global director of marketing and communication.
Highlights of the new brand identity:
• Company Logo: Arkadin's new logo is red to convey the company's energy, passion and ambition. It features a stylized human bridge, symbolic of the value of shared knowledge, to represent Arkadin's transition from conferencing to a more complete collaborative experience.
• Corporate Tagline: Arkadin [Enjoy Sharing] proclaims the company's conviction that progress results from enjoyable collaboration experiences that instantly connect people, regardless of geographic borders, time zones and devices.
• arkadin.com Website: Arkadin's belief in a new world of social sharing is underscored through images that show the positive, fun and optimistic values of working together in a collaborative business environment.
"Our new branding is ultimately about a better user experience for organizations that put sharing and collaboration at the heart of their strategy," continued Olivier de Puymorin. "Nothing will distract us from helping clients transition to the best services for driving more successful business outcomes. Our comprehensive range of cloud-based collaboration offerings and an unrivaled local-service presence will ensure we deliver on that goal."
Founded in 2001, Arkadin (arkadin.com.sg) is the 3rd largest collaboration service provider in the world. With a vision rooted in the belief that progress emerges from people's desire to share, Arkadin offers a complete range of remote audio, web, video conferencing and Unified Communications solutions. The services are delivered in the SaaS model for fast, scalable deployments and a high ROI. Its global network of 50 operating centres in 29 countries has dedicated local-language support teams to service its 25,500 customers.