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Bath, Banes, United Kingdom, 2012/07/06 - Edge, the world’s most respected multi-format videogame magazine, launches a fully interactive iPad edition featuring interactive pages, full-screen video and exclusive extra content. LSE: FUTR
The Edge iPad Edition goes on sale today with video game developer Square Enix as solus launch partner. The partnership sees the creation of an interactive cover wrap and three interactive adverts within the launch issue.
The iPad edition is fully retina display enabled to take advantage of the razor-sharp image quality on the new iPad and contains a raft of interactive content in addition to the print edition, including animations, video, additional content and sharable text.
Tony Mott, Editor-in-Chief of Edge, says: “We know that our readers have high expectations of Edge, and we’re meeting those expectations with this new, dedicated iPad edition. With interactive pages, bespoke video and other exclusive content, this edition gives readers exciting new ways to engage with one of the most established and trusted names in videogaming.”
Richard Keith, Publisher of Edge, says: “With its award-winning brand of videogame insight and opinion, Edge is a perfect fit for the iPad and we are delighted to launch with Square Enix onboard. This is an extremely exciting opportunity for Edge, not only because it offers higher levels of engagement for our readers, but it also opens up increased commercial possibilities for advertisers.”
The Edge iPad Edition is the latest interactive title to be created using Future’s own proprietary software, FutureFolio. FutureFolio is an Apple-approved wrapper for digital products on the Newsstand, and has already been used to build Cycling News HD and the interactive editions of Total Film and Tap!.
With over 70 titles available to purchase on Apple’s Newsstand, Future is a world leader in tablet publishing and has more digital editions available for iPads and iPhones than any other publisher.
The Edge iPad Edition is available to download from edge-online.com/ipad for the special introductory price of £1.99 for two weeks only. Thereafter, each monthly edition will be priced at £3.99.The free sampler edition is also available from the Edge Container App now.
Multi-format videogame magazine Edge was first published in 1993. Since launch, it was won the MCV award for Best Magazine Team and six Magazine Of The Year awards from InDin and the Games Media Awards.
Future (futureplc.com) is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 34 million unique users. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: techradar.com, cyclingnews.com, gamesradar.com, computerandvideogames.com, musicradar.com and bikeradar.com/.