What: Presentation of“A Tale of Two Shoppers”, a breakout session at the annual Shopper Insights in Action conference, presented by MarketTools, Inc., the leading provider of software and services for market research and enterprise feedback management.
When: Friday, July 20, 2012, 3:00 to 3:45 pm.
Where: The Mariott Downtown, Chicago, IL
Register at iirusa.com/.
Colin Stewart, VP Shopper Marketing, AMG Strategic Advisors, the leading CPG sales and marketing agency in North America, Speaker
Ivan Rocabado, Sr. VP, Research Solutions, MarketTools, Inc., Speaker
The “hourglass” marketing strategy espoused by consumer products giant P&G is based on a major shift in the U.S. shopper profile – away from a shrinking middle class to the high-end and lower-end demographic extremes. At the same time, new shopping and communication technologies, such as mobile, are being eagerly adopted at every income level.
Join shopper marketing and research experts Colin Stewart and Ivan Rocabado for a presentation that explores new data on the two most significant shopper types in the “hourglass” marketing strategy, including:
High-end and lower-end shoppers’ list-making processes
How to influence decisions in-store
How to reach each shopper type through technology
Who Should Attend:
Vice Presidents, Directors and Managers responsible for Shopper Marketing, Shopper Insights, Consumer Research, and Brand Management
About MarketTools Custom Market Research Software and Services
MarketTools custom market researchsolutions give leading brands in consumer goods, technology, pharmaceuticals, and other verticals the insights they need to make the best business decisions. Through the use of advanced respondent engagement techniques, comprehensive analytic tools, and expert knowledge of marketing research, MarketTools helps clients innovate, optimize and execute programs that deliver high-value business impact. MarketTools custom market research services are supported by a groundbreaking Advanced Analytics team and a suite of market research software.
About MarketTools Inc.
MarketTools (markettools.com) is the leading provider of software and services for market research and customer feedback. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London.