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Dentsu Wins One Titanium Lion and Four Gold Lions at the Cannes Lions International Festival of Creativity 2012 - Dentsu, Inc. announced today that Dentsu Group companies were awarded a total of fifteen Lions - Dentsu.co.jp
Dentsu Wins One Titanium Lion and Four Gold Lions at the Cannes Lions International Festival of Creativity 2012

 

NewswireToday - /newswire/ - Tokyo, Japan, 2012/06/29 - Dentsu, Inc. announced today that Dentsu Group companies were awarded a total of fifteen Lions - Dentsu.co.jp. Tokyo: 4324

   
 
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Dentsu, Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 58,967.1 million yen) announced today that Dentsu Group companies were awarded a total of fifteen Lions (one Titanium, four Gold, five Silver and five Bronze) in seven categories at the 59th Cannes Lions International Festival of Creativity (Cannes Lions 2012) held from June 17 to 23 in Cannes, France.

This year the festival recorded 34,301 entries from eighty-seven countries and territories for awards in fifteen categories: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film Craft, Film, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, and Titanium and Integrated. All the Dentsu Group winners are listed below.

Cyber Lion
Gold
Advertiser: Honda Motor Co., Ltd
Product/Service: INTERNAVI
Title: CONNECTING LIFELINES
Agency: Dentsu Inc.

Design Lions
Gold
Advertiser: East Japan Railway Company
Product/Service: Bullet train
Title: GET BACK, TOHOKU.
Agency: Dentsu Inc.

Gold
Advertiser: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Product/Service: ADFEST 2011 Exhibition
Title: The Ultra Asian
Agency: Dentsu Inc.

Gold (Consumer Products)
Advertiser: Menicon Co., Ltd
Product/Service: Magic Menicon 1DAY Flat Pack
Title: Magic
Agencies: Dentsu Inc., Party Inc., Drill Inc.

Silver (Own Label and Private Label brands)
Advertiser: Menicon Co., Ltd
Product/Service: Magic Menicon 1DAY Flat Pack
Title: Magic
Agencies: Dentsu Inc., Party Inc., Drill Inc.

Bronze
Advertiser: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Product/Service: D&AD 2011 EXHIBITION IN JAPAN
Title: DESIGN FEVER!
Agency: Dentsu Inc.

Direct Lion
Silver
Advertiser: Honda Motor Co., Ltd.
Product/Service: INTERNAVI
Title: CONNECTING LIFELINES
Agency: Dentsu Inc.

Media Lions
Silver
Advertiser: Honda Motor Co., Ltd.
Product/Service: INTERNAVI
Title: CONNECTING LIFELINES
Agency: Dentsu Inc

Bronze
Advertiser: The Pokémon Company
Product/Service: Branding
Title: Let’s Make Pikachu Kabuto
Agency: Dentsu Inc. Kansai

Bronze
Advertiser: P&G Japan
Product/Service: BRAUN ORAL-B
Title: International Airport Mouth
Agency: Beacon Communications K.K.

Press Lion
Bronze
Advertiser: L’Univers de Chocolat
Product/Service: Chocolate with Whisky
Title: Car Accident
Agency: Dentsu Latin America Propaganda Ltda. (Brazil)

Promo & Activation Lions
Silver (Best Integrated Campaign Led by Promotion and Activation)
Advertiser: Ezaki Glico Co., Ltd
Product/Service: Fruit Gelato Ice Cream
Title: The Secret Idol
Agency: Dentsu Inc. Kansai

Silver (Food and Non-Alcoholic Drinks)
Advertiser: Ezaki Glico Co., Ltd
Product/Service: Fruit Gelato Ice Cream
Title: The Secret Idol
Agency: Dentsu Inc. Kansai

Bronze
Advertiser: 6 Major Cities in Tohoku
Product/Service: The Tohoku Six-Soul Festival
Title: Hope from Ground Zero
Agencies: Dentsu Inc., Dentsu East Japan Inc.

Titanium and Integrated Lion
Titanium Lion
Advertiser: Honda Motor Co., Ltd
Product/Service: INTERNAVI
Title: CONNECTING LIFELINES
Agency: Dentsu Inc.

 
 
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Written by / Agency / Source: Dentsu

 
 

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Dentsu Wins One Titanium Lion and Four Gold Lions at the Cannes Lions International Festival of Creativity 2012

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Publisher Contact: Shusaku Kannan - Dentsu.co.jp 
813-6216-8042 s.kannan[.]dentsu.co.jp
 
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