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Milton Keynes, Buckinghamshire, United Kingdom, 2006/12/06 - The cold calling industry is very competitive and, as a result, highly fragmented. It sees tremendous turnover because of a perceived high failure rate - Tele-ProspectUK.com.
The cold calling industry is very competitive and, as a result, highly fragmented. It sees tremendous turnover because of a perceived “high failure rate”. The notion is that the many “no’s” a telemarketer hears in a day can grind them down to the point of early career burnout. The real failure says industry guru Claudine Waskowycz, is a lack of training.
“The telesales profession has a bad name,” says Waskowycz, “because employee turnover is so high and the perception is that the job is all about hassling potential customers at their homes during the supper hour.” It’s a lack of adequate support and training, she elaborates, that results in employee failure and the subsequent public misconceptions.
As a successful telemarketer herself, Waskowycz observed that there was very little training provided and decided to do something about it. The result? CCHighlights4U.com is a site that pulls together the latest and most effective techniques for cold callers and telesales professionals. “I hear about some companies using the same telemarketing methods they were using 30 or 40 years ago. Those methods just don’t work anymore!” she says. “CCHighlights4U.com is not a clearinghouse of techniques; it’s a site that shows professionals what works now, why it works, and how to do implement it in their calling.”
She goes on to say, “when we give this kind of support and training to cold calling professionals in telesales departments and companies around the world, three things happen: success rates and closing ratios improve, employee turnover decreases, and the profession earns the respect it deserves.”
What’s available for the cold calling professional on this site? Currently, the robust site boasts pages of sales success articles, a catalogue, a list of helpful resources, and even a live space where telemarketers can type their sales questions and get answers right away! “CCHighlights4U.com is not just about training telesales professionals,” says Waskowycz, “it’s also about connecting with other telesales professionals. We’re building a networking opportunity where we can learn from each other.” The site has both an active blog where readers can interact with comments, as well as a growing forum community.
What does the future hold for CCHighlights4U.com? “We’ve got some exciting plans in store,” hints Waskowycz, “but what will ultimately determine our direction will always be the answer to one question: ‘what will make the telemarketing professional community more successful?’”