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Edison, NJ, United States, 2012/06/27 - Pharmaceutical relationship marketing veteran joins IMC, focusing on the launch of new services in multi-channel education and non-personal promotion - InformedMedical.com.
Informed Medical Communications has appointed industry veteran, Betty J. Michelson as Vice President, Business Development. IMC has been a leading provider of professional medical education to the life sciences industry for over 30 years and is now building on that heritage to help marketers better orchestrate their med-ed and promotional outreach to maximize effectiveness and efficiency.
“Betty’s focus will be on helping us market and sell our new “MAESTRO” solutions which are enabled by the investment in best-in-class relationship marketing technology. These new services include innovative approaches to multi-channel education and non-personal promotion which will allow our clients to reach their target customers more efficiently and through the customers’ preferred channels. Given her leadership role in relationship marketing over the last decade, she is uniquely qualified to help us succeed,” says IMC CEO Steven Budd.
Betty comes to IMC with over 20 years of experience focused on the pharmaceutical industry with broad-based expertise in launching new services, initiating business development strategies and orchestrating marketing communication programs. Most recently, Betty worked as a Vice President – Business Development for Heartbeat Ideas, a full-service advertising and marketing agency focused on health, wellness and beauty clients. Prior to Heartbeat, Betty spent ten years with MTI Information Technologies, a marketing company that specialized in innovative, outsourced, demand creation solutions to the pharmaceutical industry through sophisticated data and campaign management technology. As Senior Vice President of Business Development at MTI, Betty was instrumental in the start-up and commercial success of this innovative business concept.
Betty can be reached at betty.michelson[.]informedmedical.com or phone 215-983-1580.
About Informed Medical Communications (IMC)
Informed Medical Communications (informedmedical.com) is a leading communications firm that specializes in developing and delivering educational content for the life sciences industry. IMCs expertise in adult learning principles, instructional design and medical content coupled with powerful, best-in-class relationship marketing technology offers brand marketers an unparalleled opportunity to facilitate meaningful dialogue with and between customers, maximizing impact and efficiencies. IMC partners with Appature, Inc. to utilize their robust software solution, Nexus, to integrate disparate data sources, launch multi-channel communications campaigns and analyze results for actionable insights.