PRTODAY / NewswireToday Free press release distribution service network

More news: Life Style
Written by / Agency / Source: Doremus New York

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

New Doremus Research Says Boomers Still Hope for the Fantasy Retirement - Optimistic about retirement, but scared to plan for it
New Doremus Research Says Boomers Still Hope for the Fantasy Retirement

 

NewswireToday - /newswire/ - New York, NY, United States, 2006/12/07 - Optimistic about retirement, but scared to plan for it. NYSE: OMC

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Life Style Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Doremus, the communications company that understands the business of business, has conducted one-on-one interviews with investors about how they are planning for retirement. The group included working individuals who are pre-retirement or at-retirement, as well as financial advisors.

While they are optimistic about retirement, most have not planned for it and are frightened by the process of planning. Their views of retirement and their behavior in planning for it are fraught with contradiction.

When presented with a variety of images that might represent retirement, most chose positive and traditional scenes: walking the beach, grandparents with grandchildren. Despite this, they do see their retirement as being more active and adventurous than the stereotype. Above all, they see retirement as freedom, as a time for them to indulge themselves, to be free from obligations, to be “the real me.”

Ironically, most of the respondents didn’t have a solid plan in place to fund this future, or felt whatever they’d saved so far was not adequate for a “happily ever after.”

When asked to choose a photograph that summed up how they felt about planning for retirement, the same group chose photos with scenes that depicted fear and stress.

Although they are desperate for advice, they are skeptical of advisors, wondering whether advisors are truly more knowledgeable, and whether they will be pushing products that have high commissions.

However, those who hired a financial advisor often did so haphazardly, sometimes based solely on a friend’s recommendation.

When asked to rate financial services ads, the group gave the taglines very low recognition scores. As one respondent put it, “They’re all basic, plain vanilla. Is there any marketing out there that shows those of us within 20 years of retirement that’s this is the company to go with? No.”

Howard Sherman, Managing Director of Doremus New York, said, “The opportunity for financial services firms to differentiate their brands is enormous. One way is to meet the fantasies and fears of the boomer generation with advertising that includes a balanced mix of optimism and pragmatism. The company that incorporates this into their financial brand’s offering will clearly dominate the space."

Doremus is composed of a unique group of people from the most highly regarded creative and strategic communications companies with one common goal: to bring a new level of thinking and execution to a category that is often orphaned in the general agency community. Doremus is best known for its commitment to understanding complex, considered decisions, multiple target audiences, and identifying the best communications channels to magnify budgets at all levels. Over 100 years old, with offices in the key business centers of the world, Doremus is constantly evolving to meet the marketing communications needs of business.

Omnicom Group Inc. is a strategic holding company that manages a portfolio of global market leaders. Our companies operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Life Style Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Doremus New York

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Life Style articles,
CATCH Visitors via Your Competitors Announcements!


New Doremus Research Says Boomers Still Hope for the Fantasy Retirement

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Doremus |
Publisher Contact: Marianne Flatley - Doremus.com 
212-366-3682 mflatley[.]doremus.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Doremus New York securities in any jurisdiction including any other companies listed or named in this release.

Life Style via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Doremus New York / Company Profile


Read Life Style Most Recent Related Newswires:

New Global Coming Our Support Announced Today by Bi Men Network & Beta Mu Society!
Acompworld Introduces Veera - A New Mobile App Launched for Women Safety
Grassroots Movement Raises Awareness of Negative Effects of Infidelity
J By Jordy Spring/Summer 2016 Couture on the Runway
Forus Living Newly Launched Smart Home Products in Singapore with New Website
An Executive Solution Concierge, LLC Now Serving The Atlanta Metropolitan Area
Estate and Manor Magazine to Launch A New Online Luxury Staffing Estate and Manor E-zine in June
Goa-based Designer Ranji Kelekar to Unveil Spring/Summer 2015 Collection in Dubai
Entrepremunity Announces New Partnership to Promote Fair Trade with Indian Women's Collective
Actress Vivicia Fox Graces March Cover Of Wiles
Sweet Protection’s Rooster Discesa RS Ski Helmet Wins ISPO Gold Award
New York Makeup School Launches New Master Class Series
Congregation Beth Tikvah Brightens Up the Holiday Season for Montreal’s Needy
New York Makeup School Launches Fist Pop Up Open House
ChicStudios NYC Hosts Open House Event for Aspiring Makeup Artists

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)