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Lanmark Group, a full-service advertising, marketing, and communications agency specializing in the healthcare fields, announced that it has been named public relations agency of record for Zhermack Inc., a leading producer of impression materials for dental clinicians and high-tech solutions for dental laboratories.
Specifically, Lanmark Group will be responsible for public relations counseling and media relations coordination by providing strategic planning and tactical execution for Zhermack. Lanmark’s objective will be to firmly establish Zhermack and its products in the United States dental market.
“Zhermack is based near Venice, Italy and is already extremely successful in 100 countries worldwide. Lanmark plans to expand that success here in the United States,” remarked Lanmark Group President Howard Klein. “We will brand the Zhermack name for what they are, a leader of impression materials and high-tech dental laboratory solutions. We’ve started with a full public relations plan and we’ll soon be creating ads geared toward industry publications that feature Zhermack’s premium quality products.”
About Lanmark Group
Founded in 1977 and located in Eatontown, New Jersey, Lanmark Group is an award-winning, full-service advertising, marketing, and communications agency specializing in the healthcare fields. The company’s client roster includes Ansell Healthcare, Darby Group Companies, DentalEZ Group, Johnson & Johnson Oral Health Products, LED Dental Inc., OraPharma, Inc., Sirona Dental Systems, Sunstar Butler, and Wm. Wrigley Jr. Company.
Agency accolades include the 2005 MarCom Creative Award, The AGC 63rd Annual Graphic Arts Award, and the New Jersey Business Marketing Association’s 2004 Judges Recognition Award. Lanmark also ranked 12th in NJBiz Magazine’s “Best Places to Work in New Jersey” survey in 2006.
About Zhermack
Zhermack, Inc. is a leading producer of impression materials for dental clinicians and high-tech solutions for dental laboratories. The company’s product range includes VPS (vinyl polysiloxane) materials, C-silicones, alginates, metal impression trays, light-curing and self-curing trays, detergents, disinfectants, and sterilization products, duplicating materials, dental stones, acrylic resins, and dental lab equipment.
Zhermack products are distributed through an established dealer network and used by dentists, dental technicians, and universities in over 100 countries worldwide. The company is represented internationally by its branches in Germany, Poland, and the United States, and by its representative offices in the UK, China, and Russia. Zhermack Group includes a Hi-Tech division, a dental laboratory equipment division, and a controlled company in the IT field as well.
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