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NewsMix Releases First Social Reader App for Windows 8 - Interactive newsstand lets everyone discover news shared by people who matter Complements app for iOS devices to cut through social media noise -
NewsMix Releases First Social Reader App for Windows 8


NewswireToday - /newswire/ - San Francisco, CA, United States, 2012/06/26 - Interactive newsstand lets everyone discover news shared by people who matter Complements app for iOS devices to cut through social media noise -

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NewsMix, the social newsstand where real people, not algorithms create and curate relevant and timely news channels, today announced the release of its NewsMix app for Windows 8 Beta Preview. The app is available immediately as a free download in the new Windows Store. It has been optimized for the new Metro design by Microsoft and will run on Surface tablets as well as ultrabooks, notebooks and PCs powered by the new operating system Windows 8 which is currently in release preview. The company also announced its new Mix Store to headline a weekly selection of the best, most relevant and most popular news mixes for users of its web and iOS apps.

NewsMix follows a unique approach in the booming field of so-called social readers as it puts the interests, knowledge and expertise of real people ahead of automated approaches. It uses the preferences and insights of journalists, experts, celebrities, bloggers and millions of other social media users to sift through the day’s news. On NewsMix, anyone can create, curate and subscribe to thousands of individual mixes, or fine-grained news channels, that cover anything from big news events to special interest topics.

NewsMix takes the pain out of searching through the most popular social media platforms Twitter, Facebook and Pinterest to compile news, images and videos from people who matter. Instead of building lists, the application offers more than 2,000 news mixes by subject matter experts and consumers who care about a topic, with dozens of new ones added every day.

Apart from the big events, NewsMix lets anyone tune into channels that cater to special interests, from news about individual sports teams culled from the feeds of their individual athletes to the news mixes of leading technologists or emerging artists. NewsMix, available in English, French and Spanish, combines the professional reporting of major news outlets such as global newspapers and magazines with tweets and posts from across the web into a single, easy-to-read, live and personal edition.

“We are big believers in people-powered news. Whether it’s old media or social media - you choose your news from sources you value and trust. NewsMix aggregates the best and most relevant sources across all of social media. Our users don’t need to learn how to master a complicated search process. They simply pick from thousands of curated mixes, or create their own mix to stay informed about any topic that matters to them,” said NewsMix CEO and co-founder Francois Bochatay.

“We’ve provided this advanced, human-driven reading experience since early 2012 on the iPhone and iPad. Working closely with Microsoft’s Windows 8 developer team, we are now taking personalized and interactive news one step further with our NewsMix app for Windows 8,” he added. “Microsoft’s new Metro design with its sleek tile interface makes a personal newsstand look amazing. NewsMix is the most effortless and vibrant way to stay up-to-date because for us, relevant news start with a relevant source, whether it’s an expert, a journalist, a celebrity, or a passionate consumer.”

“Microsoft Switzerland was always impressed how fast and consequent Sobees is adopting the latest technology into their products. Therefore, we were not surprised that NewsMix is one of the first 100 apps worldwide that became available with the Windows 8 Release Preview. NewsMix is the Swiss quality app within the Windows Store,” said Christof Zogg, Director Developer & Platform Group with Microsoft Switzerland.

The company is also launching its Mix Store which will headline a weekly selection of the best, most popular or most relevant news mixes right inside its application and on its website. As a program guide through the deluge of social media posts, it uses human expertise and knowledge to surface important topics and will allow expert curators and consumers who feel passionate about topics to engage with a wider audience.

About NewsMix

NewsMix ( is an interactive newsstand that keeps people in the know even if they don’t have time to sift through their social media feeds. It relies on the insights of real humans and lets everyone subscribe to, curate or create relevant news mixes about the topics that matter to them, presenting them as an elegant and interactive read. NewsMix is the most recent product by Sobees, a company that builds innovative software for the age of social media. It is headquartered in Lausanne, Switzerland. For more information visit news mix.

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NewsMix Releases First Social Reader App for Windows 8

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