One of the main challenges faced by the collagen peptide industry is fierce competition from established ingredients like chondroitin sulfate and glucosamine. Manufacturers, however, are combating this situation by conducting numerous studies in order to prove the efficacy of collagen peptides and show the benefits of combining peptides with other ingredients.
New analysis from Frost & Sullivan (food.frost.com), Strategic Analysis of the Collagen Peptide Market in the United States, finds that the market earned revenues of $224.6 million in 2011. It is expected to increase to $344.5 million by 2017.
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The increasing incidence of osteoporosis and osteoarthritis, combined with an aging population globally, promises a great growth potential for collagen peptides.
"Collagen peptides have the ability to cure bone- and joint-related ailments without causing any side effects," said Research Associate Ashwin Raj Ravinder. "Moreover, the protein is known for its use in cosmetic applications to retain a youthful appearance. Both characteristics will help manufacturers garner a greater penetration."
The constantly increasing demand to stay young is accomplished by consuming collagen peptides within functional foods and beverages, as well as in dietary supplements. The concept of blending collagen peptides with first generation ingredients, such as chondroitin, has caused a boom in the market.
None the less, there is a lower awareness amongst consumers to want collagen peptide enriched products because there is a lack of health claims that support the benefits of the ingredient. Manufacturers should invest on more research and development, marketing and conducting human clinical studies to prove the efficacy of collagen peptides.
"Manufacturers must look at blending collagen peptides with other well-known, complimentary ingredients in the market like chondroitin and glucosamine in order to gain a significant market share," said Ravinder. "Increasing marketing activities and creating awareness amongst consumers is always essential."
Strategic Analysis of the Collagen Peptide Market in the United States is part of the Food & Beverage Growth Partnership Services program, which also includes research in the following markets: US Bone & Joint Health Ingredients Market and European Bone & Joint Health Ingredients Market, U.S. Market for Nutritional Solutions in Women's Health, Trends and Opportunities in the U.S. Food Fibers Market, and Analysis of the Shelf-life Food Additives Market, among others. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Strategic Analysis of the Collagen Peptide Market in the United States / N9F1-88