Chris Babel, TRUSTe's Chief Executive Officer, will testify today before the House Judiciary Subcommittee on "New Technologies and Innovations in the Mobile, and Online space, and the Implications for Public Policy".
Mr. Babel will share new privacy technologies developed by TRUSTe to address consumer privacy in the mobile and online environments. He will also speak to the merits of self-regulation, the progress made by industry to date, and the need to provide adequate time for privacy best practices to evolve in the marketplace. His testimony is available here and excerpted below: The Privacy Explosion: New Privacy Challenges and Technologies to Address Them The rollout of new technologies and platforms continues at a rapid pace and companies like TRUSTe that offer privacy solutions must move as quickly.
TRUSTe is a service provider for this industry effort. Our TRUSTed Ads program is a technology platform that provides consumers with privacy notice and opt-out choice for targeted advertising on web pages and display ads where tracking occurs. Today we are the largest independent provider of compliance technology for the DAA program. Changing Global Standards Privacy has become a global issue and other countries have adopted different frameworks and regulations. As an EU Safe Harbor Provider since 2001, we have helped many clients comply with the EU's unique data protection requirements around data transfers.
Earlier this year, we began delivering privacy solutions to provide users choice and notice under the EU's new "Cookie Laws" which regulate online tracking and targeted advertising These solutions include our EU Cookie Audit, a powerful auditing technology that can detect and report on all first and third-party tracking mechanisms present on a website. Our clients operating in the EU have used this auditing technology to gain key insight into the scope of data collection on their properties and to prepare for compliance with EU privacy laws. These clients then use our TRUSTed Consent Manager on their sites to allow consumers to express or withdraw their consent to be tracked. The Consent Manager can be implemented based on the specific requirements of each EU Member State's Cookie Law. Self Regulation Works TRUSTe has helped thousands of companies self-regulate their online privacy practices for 15 years and this experience has reinforced our belief that self regulation is a critical component to any privacy framework. We think that there are at least 3 reasons why self regulation works when it comes to online privacy and data protection: Self-Regulation Facilitates Global Best Practices.Self-regulatory programs like those offered by TRUSTe can integrate national and international privacy frameworks into a unified program that allows companies to satisfy regulatory requirements and best practices from around the globe. Self-Regulation Can Evolve With Technology - Online privacy frameworks must be dynamic, like the technology they regulate.
At TRUSTe, we are constantly adding and updating our program requirements to keep pace with the fascinating and rapidly changing technologies we are seeing in the marketplace. Self-Regulation Can Provide Strong Incentives for Compliance - Self-regulation can encourage compliance by industry through participation incentives.
Two important incentives include: Safe harbors to help foster the growth and promotion of best practices, which in turn are critical to the overall success of a self-regulatory framework. Due Process to preserve incentives for companies to certify and self-regulate their privacy practices within voluntary frameworks. Under TRUSTe's certification process, due process includes appropriate confidentiality and adequate procedural safeguards, and the opportunity to cure a mistake. TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, Microsoft, and rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices.
For additional information on TRUSTe and its offerings, please visit truste.com/.