Dentsu, Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 58,967.1 million yen), D2C Inc., (CEO: Takayuki Hoshuyama; Head Office: Tokyo) and Bijutsu Shuppan Networks Co., Ltd. (President: Kentaro Oshita; Head Office: Tokyo) announced today the release of three apps compatible with their co-developed world’s first emoji cloud service ;Dcloud1, which enhances the ease of use of emoji2-enabled services such as Deco-mail®3 for Android4 smartphone users.
The ;DcloudBaseApp application enables users to access the ;Dcloud service, and to download ;Dcloud apps such as the ;DecoMessage SMS (short message service) and ;Decora email service. All ;Dcloud applications can be used worldwide.
;Dcloud is a service that allows smartphone users to freely access and use tens of thousands of emoji stored in the cloud as though they were available locally on their own phones. Since users can directly access the ;Dcloud emoji from the smartphone’s message creation screen, they no longer have to store a lot of emoji on their phones in advance. Furthermore, even if users change to a different smartphone model, all the cloud server emoji that they have used to date can easily be synchronized to the new phone.
1 Pronounced “dee cloud,” ;Dcloud is a cloud service developed for the storage of emoji and related applications. Trademark registration is pending. A release targeting business partners was issued on December 15, 2011.
2 Emoji are emoticons and other animated characters expressed using GIF, JPEG or other image files, rather than the conventional character codes such as Unicode used to create emoticons.
3 An email service that enables emoji to be embedded in or attached to emails sent on mobile phones and smartphones. NTT DOCOMO, INC. is the copyright holder.
4 Android is a trademark or registered trademark of Google Inc.
To make it easier to find the perfect emoji, meaning and other text information tags have been appended to each one, allowing the user to find emoji through a text search. An offline service is also provided for occasions such as when the cloud server cannot be accessed due to the user being outside the network range.
The three companies plan to develop an iOS version of the ;Dcloud service in the coming months, and will develop SNS, chat and blog applications for both the Android and iOS mobile operating systems. In addition, since the ;Dcloud software development kit is being provided free of charge to third party developers, various other applications are expected to be released soon.
Outline of the ;Dcloud service
To access the ;Dcloud service and use the emoji stored on the cloud, users must first download the ;DcloudBaseApp application and then either or both of the ;Dcloud applications: ;DecoMessage and ;Decora. Services are currently provided in both English and Japanese, and other languages will be supported soon.
• Function provided for all three options.
• Function provided for the Member and Premium options)
• 200 pre-installed emoji that can also be used offline.
• Package of up to 100 emoji that can also be used offline (hereinafter “palette”).
Members can download 2 palettes from the palette portal site; Premium users can download up to 20 palettes.
• Emoji upload: Emoji already in use can be uploaded to and stored on the ;Dcloud service.
• Direct selection of emoji from the cloud server through the “ keyword search” and “free word search” functions. For Members there is a limit to the number of searches, but Premium users have unlimited search.