Today SourceBottle, a free, online resource for journalists, bloggers and PR professionals, is launching in North America. SourceBottle is an easy-to-use connection platform that enables journalists and bloggers to efficiently find knowledgeable sources. Conversely, it provides PR professionals with timely insight into publicity opportunities to help them gain brand awareness for their clients’ products and services.
Unlike other journalist-to-PR tools, SourceBottle for North America is exclusively focused on topics around women’s interests, including beauty, business, home and lifestyle, health, parenting and relationships. Considering 85 percent of consumer purchases in the US are made by women, the ‘she-conomy’ is generating more products and services for female consumers, more marketers are focused on reaching specific female demographics, and more bloggers and journalists are covering topics related to women’s interests.
Rebecca Derrington is the enterprising ‘mompreneur’ who founded SourceBottle three years ago in Australia. Since then the service has expanded exponentially in countries in Asia Pacific, Europe and now the United States and Canada. Already the service connects thousands of PR professionals and journalists, making it one of the leading resources in the global media industry.
“In North America, existing PR connection tools cover any industry, from technology to healthcare to financial services and education. SourceBottle doesn’t duplicate what already exists – instead we’ve chosen to focus on one area,” said Derrington. “SourceBottle for North America is tailored specifically and only for journalists and bloggers who need sources for their women-related stories, and for PR pros who represent expert sources who can provide insight on these topics.”
In addition to its focus on women’s interests, SourceBottle can be customized to meet each user’s geographic and category-specific needs for greater usability and efficiency. This means journalist and blogger queries are received by a concentrated and applicable pool of PR pros which reduces off-topic pitch responses. And PR pros only receive leads for media opportunities that meet their specified criteria so they can avoid wasting time pursuing irrelevant leads, such as an opportunity that falls outside of their client’s geographic reach. Lastly, journalists have peace-of-mind that SourceBottle doesn’t publish their E: address unless requested, cutting down on the risk of being added to spam-like Email pitch lists.
Another important advantage of SourceBottle is its use of social media to further expand its reach into PR professional networks, which is particularly helpful for journalists on an imminent deadline. Leveraging Twitter, SourceBottle sends real-time media queries to PR professionals who may have a source available for comment quickly.
As an additional service, SourceBottle offers businesses the ability to place products in television, print, online and film opportunities, as well as a platform for media outlets seeking interesting products for their projects.
As a 13-year public relations veteran, Derrington experienced the changing media landscape and knew there had to be a more efficient way for journalists, bloggers and public relations professionals to work together. She founded SourceBottle because she felt the traditional method of PR pros E:ing a pitch to dozens of reporters was inefficient and ineffective.
“Working in the media field where deadlines are critical and accuracy is a must, the stress of the job, whether on the reporting side or on the PR side of the fence, can be daunting,” said Derrington. “SourceBottle is meant to simplify and expedite the process of connecting journalists, bloggers and PR pros so we can all do our jobs more efficiently.”
Follow SourceBottle on Twitter or Facebook. Also read Rebecca Derrington’s blog at the SourceBottle website.
SourceBottle (sourcebottle.com) is a free, online service that enables journalists and bloggers to efficiently find knowledgeable sources for stories related to women’s interests via PR professionals and businesses. Conversely, it provides PR professionals and businesses with timely insight into pertinent publicity opportunities to help them gain brand awareness among their target audience. Unlike other media-to-PR services, SourceBottle is exclusively focused on topics around women’s interests, including beauty, business, home and lifestyle, health, parenting and relationships, and can be tailored to meet each user’s geographic and category-specific needs. SourceBottle was founded in Melbourne, Australia in 2009, and today serves users across Australia, New Zealand, North America and the United Kingdom.