• Imaging technology aids early diagnosis and treatment of competing Olympic and Paralympic athletes;
• After 6 years of Olympic sponsorship, GE to help care for the 10,000+ athletes from 200 countries competing in London 2012;
• GE’s advanced MRI, CT, X-Ray, Ultrasound and ECG technologies to help diagnose, treat and monitor athletes health.
Today, GE Healthcare, alongside the London Organising Committee of the Olympic and Paralympic Games (LOCOG), have showcased the broad range of medical imaging technologies they will supply for the care of competing athletes at London 2012. The equipment, housed at the main Polyclinic located in the Athletes’ Village in the Olympic Park in Stratford, will provide up to 16,000 athletes and team officials staying in the Village during the Olympic Games and 6,200 athletes and team officials during the Paralympic Games with access to excellent healthcare services.
Technologies featured include magnetic resonance imaging (MRI), ultrasound, X-ray, electrocardiogram (ECG), I.T. and monitoring systems.
As a company, GE Healthcare is working closely with medical leaders at the London 2012 Games to advance the use of advanced medical imaging technologies to optimize and improve athletic performance as competitors strive for medal winning status.
Said John Dineen, CEO of GE Healthcare: “We are delighted to be providing a broad range of our latest healthcare technology for the London 2012 Polyclinic. In line with GE’s ‘healthymagination’ vision and its commitment to sports medicine, these technologies will provide insight into athlete health, as well as offering wider benefits for the general public. The use of technologies that help monitor the health of Olympic athletes will be used before, during and after the London 2012 Games.”
As worldwide sponsor of the London 2012 Olympic Games, GE Healthcare has been working closely with LOCOG, to provide significant support from a healthcare standpoint and offer the world’s Olympic and Paralympic athletes access to state-of-the-art imaging facilities.
Bettina Fitt, Country Manager UK & Ireland, GE Healthcare commented: “We are very proud to have a long standing legacy of working with sports doctors and helping to equip them with GE’s latest medical imaging technologies giving them the tools to aid in early diagnosis and monitoring of injuries, which can help treatment to be personalized and timing for return to the competition arena be more accurately predicted. In addition, as a proud sponsor of the London 2012 Olympic Games we also hope our work with the Olympic Games will provide us with new insights into how our technologies can help give physicians the information they need to treat the general public.”
Highlights of the equipment in the Polyclinic
Particular GE Healthcare technologies that will be in use at the Olympic Polyclinic include:
- A GE Discovery* MR750w wide bore 3T MRI scanner and an Optima* MR450w wide bore 1.5T MRI scanner, both with GEM Suite. These are designed for a better patient experience because the area where the patient lies is wider than in conventional scanners, and more comfortable to lie on thanks to GEM Suite of Coils which refers to the patient friendly, flexible ‘coils’ that embrace the patient, helping to minimize anxiety and motion during an exam by naturally following the contours of the human body. Each system offers exceptional image quality.
- A Discovery* 750HD CT scanner offers high quality, detailed imaging of bones, joints and muscles, providing clinicians with improved image clarity with the ability for them to lower dose which in turn assists clinicians in providing a confident diagnosis to patients.
- GE Healthcare’s Discovery* XR656 wireless, digital x-ray system, VENUE* 40 and LOGIQ* E9 ultrasound systems, which help doctors diagnose musculoskeletal injuries, complete the Polyclinic’s radiology offerings, with three MAC* 5500 ECG diagnosis systems also on hand to help analyse, monitor and interpret heart rhythms.
- GE Healthcare IT’s Centricity* RIS/PACS systems will store the patient’s imaging records, enabling a quicker diagnosis through availability of the complete electronic record.
LOCOG Chair Seb Coe said,“We have always put athletes’ needs at the heart of the Games. When they are preparing for the most important moment in their sporting careers, it’s vital they are in peak condition with all the support they need. We aim to give that medical support to help them deliver their best performance. Our sponsors and our medical team who are experts in their field will pay a vital role in achieving this and I thank them for their ongoing support.”
By making a wide range of medical technology available for use within the Olympic and Paralympic Village and all of the sporting events being held at the Olympic Park, clinicians will be better able to diagnose potential injuries earlier or simply monitor treatment, with a view to ensuring athletes are able to return to their sport as quickly as possible, helping them to stand the best chance of winning a medal for their country.
*Registered trademark of General Electric Company
In addition to the technology supplied to the Olympic Polyclinic. GE is also providing a legacy gift to the local community in East London in the form of £4.5 million of healthcare technology for a new neonatal unit at the official Olympic hospital – Homerton University Hospital, opened in December 2010. This is designed to help tackle the local problem of high levels of mortality among new born and premature babies, with the aim of making a positive impact for years to come.
GE is a sponsor of the British Triathlon Federation (BTF) and has been working closely with the athletes and the team’s Performance Director to help the members of the elite team achieve marginal gains in performance and enhance their prospects of winning medals at London 2012.
In addition, also for the care of the Olympians, ultrasound systems will be available at Weymouth (Sailing) Eton Dorney (Rowing), and the Greenwich (Equestrian), while for the general public, over 200 defibrillators will be located at different venue sites in case of emergency.
About GE and the Olympic Games
GE is the exclusive provider of a wide range of innovative products and services that are integral to staging a successful Olympic Games. GE works closely with host countries, cities and organizing committees to provide infrastructure solutions for Olympic venues including power, lighting, water treatment and transportation. GE also supplies local hospitals with diagnostic imaging equipment and healthcare IT solutions like ultrasound, MRI and electronic medical record technologies to help doctors treat athletes. For more information, visit ge.com/olympicgames.
GE is also a partner of British Triathlon teams, providing support and expertise for the athletes as they prepare and compete at the highest levels in the run up to the 2012 Olympic Games. We support British Triathlon Elite events, Elite Paratriathlon team, Age Group teams, home nation regional academies, and the British Triathlon Coach Development programme.
About GE Healthcare
GE Healthcare (gehealthcare.com) provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.
Our “healthymagination” vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality around the world. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries.
Lee Thompson, APCO Worldwide
Office +44 (0) 207 536 3622 / M: +44 (0)7585 002 268
Sara Cruz, APCO Worldwide
Office +44 (0) 207 536 3694 / M: +44 (0) 7980 646160