Silverpop™, the only digital marketing provider that unifies marketing automation, email, mobile and social, has been named to the 2012 OTA Online Trust Honor Roll. The accomplishment recognizes companies serving as leaders in the adoption of security and privacy best practices.
"Today's businesses are stewards of ever-increasing amounts of users' personal and sensitive data that necessitate the implementation of privacy and security best practices," said Craig Spiezle, executive director and president, Online Trust Alliance. "Being a member of the 2012 OTA Online Trust Honor Roll means that Silverpop has demonstrated exceptional leadership and commitment towards online safety, to enhancing the vitality of the Internet and, most importantly, to consumer trust."
The OTA Online Trust Honor Roll is designed around the following goals:
• Recognize exemplary efforts of leading companies toward data and user protection, as security & privacy efforts, and highlight them as "North Stars." Organizations on the Honor Roll manage data via security best practices while having transparent privacy practices.
• Demonstrate OTA's commitment towards providing prescriptive advice, tools and resources to businesses to enhance the security and privacy of the internet.
• Underscore the importance of focusing on security and privacy holistically, and that individual security and privacy initiatives cannot be pursued in isolation.
• Provide benchmark scoring, using the Online Trust Index (OTI) and reported data attributes, for companies to evaluate their own sites, for businesses to use in evaluating partners, and for consumers to consider when interacting or doingbusinessonline.
Since 2010, the OTA Online Trust Honor Roll has recognized organizations that follow best practices in data security and privacy. Recipients have risen from 8 percent of companies analyzed in 2010, to 25 percent in 2011, to nearly 30 percent in 2012.
Multifactor authentication, which is a secondary authentication for Silverpop EngageTM users, is among Silverpop's many features designed to enhance security. Silverpop customers who elect to use secondary authentication have to provide two independent means of evidence to verify their identity before accessing Engage. Silverpop also makes it possible for customers to restrict Engage access to previously authorized or restricted IP addresses. Clients can also control user actions post-login with multiple permission levels and configure their password settings to mirror their internal, corporate security practices.
"This recognition confirms Silverpop's ongoing commitment to security and privacy," said Esther Lee, director of security for Silverpop. "Our customers can focus on their marketing programs and strategy, and be assured that their data is secure. Silverpop will continue to work with the OTA and ensure that our security and data privacy measures evolve with the OTA's best practices."
About The Online Trust Alliance (OTA)
The Online Trust Alliance (otalliance.org) is a member-based non-profit representing the global internet ecosystem -- including the public and private sectors. OTA's mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy. OTA is committed to protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation.
Silverpop (silverpop.com) is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe.