NewswireToday - /newswire/ -
Biggleswade, Bedfordshire, United Kingdom, 2012/06/14 - Augmented reality (AR) platform; an exciting new innovation in the world of digital marketing. AR teams up with physical image combined with computer generated effects for enhanced perception of the real world - Onvert.com.
Augmented Reality platform, Onvert.com was recognised last night as creators Harmony Internet were awarded the Business Innovation Award by the Federation of Small Businesses.
Harmony Internet, a UK creative company, created the world’s most accessible Augmented Reality platform and launched it in February 2012, before taking it to Internet World 2012 in April to receive great attention.
“We are overjoyed to receive the award,” explained Director, Jason Higgins,“it is fantastic recognition of this new technology and the hard work we have put into the research as a team.”
Harmony has been an FSB member for several years but this was the first year the company has entered the awards.
The Business Innovation Award recognises businesses that demonstrate a high degree of innovation. Harmony demonstrated how creativity and new thinking are encouraged, and how a novel idea was translated into a new product to successfully enter a new market.
“We have taken a range of skills developed over the past 10 years and successfully forged them with some leading edge technology which is gaining us recognition worldwide. Having recently moved to new custom built offices, we have now expanding our team further and look forward to a very exciting future.”
Launched in February 2012, onvert is a combination of a custom web portal and a freely distributed app for smartphones and tablets. It allows designers to overlay virtual content (with or without sound) on any trigger image of choice.
The service is open, accessible and free to use, so it can be used for any purpose one can think of, whether it be educational, business, art or even advertising.
Videos, information on how to use the service, and links to download the app are available at onvert.com/.
In addition to local recognition, Harmony and onvert have been shortlisted for the Special Award for Technological Innovation at the New Media Age Awards 2012.