BlueStar hosted its Copenhagen Technology Summit on May 24 at the Crowne Plaza Hotel in Copenhagen, Denmark. BlueStar created the Pan-European Technology Summits to allow Value-Added Resellers and Independent Software Vendors to learn about new solutions from channel manufacturers and discover business development opportunities together.
Value-Added Resellers from Denmark, Sweden and Finland attended the all-day event, learning exclusive details on upcoming products and services from leaders across the technology solutions industry.
“I found the BlueStar Technology Summit in Copenhagen really interesting; I got to see a lot of new products and solutions from vendors in our industry,” said reseller Bengst Sunesson of IDENTSYS RFID Consulting. “There were also some really phenomenal speakers during the day.”
Industry expert speakers discussed new developments and innovations in RFID, ADC and other key vertical markets. Global brand sponsors showcased new and popular technology solutions with a focus on the Nordic region and its specific needs. “BlueStar's Technology Summit was an ideal venue for mingling with a broad variety of resellers and showing off Datalogic's line of barcode readers and mobile computers, including our wide range of 2D devices,” said Jennifer Pintér of Datalogic ADC .
The Copenhagen Technology Summit was the third in a series of educational and training events to be hosted across Europe, uniting vendors and resellers with the BlueStar team. “We’re focusing on the unique educational and training aspects of this series,” explained BlueStar’s EMEA Marketing Manager Ricard Ferrer. “Summit attendees get the opportunity to gain extensive actionable business intelligence from premier industry professionals across the region.”
In addition to its focus on industry education, the all-day Copenhagen Technology Summit afforded vendors and VARs the opportunity to meet and network with potential new partners, building new relationships to help grow their businesses in 2012 and beyond. “The Technology Summit in Denmark was a really great event,” said Jennie Riley of Star Micronics. “We had the opportunity to meet a lot of resellers, discuss new business opportunities and show our complete range of receipt printers.”
“This series has been extremely popular,” explained BlueStar Nordic Marketing Manager Viktor Bergqvist. “Vendors are eager to get the latest information out to the resellers, who themselves are hungry for new technologies and innovations to grow their business. The Pan-European Technology Summits have been a great facilitator in creating and expanding upon successful channel partnerships.”
BlueStar’s next Pan-European Technology Summit is scheduled for June 19th in Madrid, Spain; and September 25th in Lisbon, Portugal. Attendees will experience networking and educational activities, together with the exclusive “Tomorrow’s Solutions Rooms,” where resellers will get exclusive access to the newest solutions available. More information and registration is available at eu.bluestarinc.com/eusummits.
BlueStar (eu.bluestarinc.com) is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, and Digital Signage technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals.