NewswireToday - /newswire/ -
Bath, Banes, United Kingdom, 2012/06/12 - Future Publishing, the leading specialist multi-platform publisher, today unveils FUTURE PROOF, a major new compendium of case studies detailing the full scope and effectiveness of Future’s advertising solutions - Futureplc.com. LSE: FUTR
At a time when it has never been more important for advertisers to demonstrate the return on investment against their marketing spend, the 168-page, coffee-table masterclass in performance advertising showcases campaigns from every part of Future’s market-leading portfolio of digital & print titles and events. FUTURE PROOF is available to view at issuu.com/.
Malcolm Stoodley, Future’s London Sales Director, says: “Demonstrating ROI is at the heart of everything we do. Future Proof provides robust evidence of advertising effectiveness, and at the same time it provides inspiration for how clients can seamlessly leverage our multi-platform brands across print, digital, social media, experiential or iPAD to drive their business forward.”
FUTURE PROOF puts Future firmly at the heart of some of the most effective brand and sales-driven activity of recent times. It throws open campaigns including Dell’s Future-assisted fight-back against Apple for the hearts of designers, Renault’s cutting-edge push for its electric car range through Future’s iPad magazine T3 and Warner Bros’s successful drive to establish its Arkham Asylum as one of the most-anticipated superhero games of all time.
Also featured are the ruthlessly effective multi-platform performance Future campaigns for brands including Ford, Mercedes, LG, Halfords and 20th Century Fox, with a wealth of data to support Future’s belief that its audiences are some of the most passionate and affluent an advertiser can reach.
FUTURE PROOF’s case studies break down the challenges our advertisers faced, the multi-platform execution, the insight gathered and the return – from sales or social word-of-mouth to brand equity.
Malcolm adds: “FUTURE PROOF not only demonstrates the catalytic effect our audiences have in generating fame and sales for a brand, but also the wider amplification effect we have among the mainstream. It is part of an ongoing initiative to demonstrate that, at Future, we understand our clients’ strategic challenges and deliver demonstrable long-term business results for our partners.”
Future plc (futureplc.com) is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 specialist publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Crafts and Automotive. Our biggest-selling products include TechRadar, T3, Total Film, BikeRadar, MusicRadar, Classic Rock, Mollie Makes, GamesRadar and Official Xbox Magazine. TechRadar is the UK’s number one consumer technology website. Future sells 2.9 million magazines each month; we attract more than 35 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. Future is the Association of Online Publishers’ Consumer Digital Publisher of the Year.