PRTODAY / NewswireToday Free press release distribution service network

More news: Software
Written by / Agency / Source: QUALCOMM, Inc.

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Ruma, Grameen Foundation and Qualcomm Launch Mobile Survey Tools that Provide Additional Income to Underserved Indonesians - Market intelligence surveys help businesses meet the needs of the poor (NASDAQ: QCOM) - /
Ruma, Grameen Foundation and Qualcomm Launch Mobile Survey Tools that Provide Additional Income to Underserved Indonesians


NewswireToday - /newswire/ - Jakarta, Indonesia, 2012/06/07 - Market intelligence surveys help businesses meet the needs of the poor (NASDAQ: QCOM) - / NASDAQ: QCOM

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Ruma, Grameen Foundation and Qualcomm Incorporated, through its Wireless Reach™ initiative, today announced the launch of Market Intelligence tools and applications. The mobile survey tools enable businesses to better understand the needs and interests of low-income consumers, while providing additional revenue for some of the world’s poorest people. These products are part of the Application Laboratory (AppLab) project that partners announced in 2010.

Companies can use the Market Intelligence technology to survey Ruma’s network of more than 15,000 micro entrepreneurs, including low-income consumers and retailers – a traditionally challenging demographic to reach and study. By taking part in the mobile surveys, the microentrepreneurs have the opportunity to generate additional income by being respondents and conducting surveys of their customers. Ruma’s entrepreneurs, in addition to being respondents, also can survey the more than 1.5 million unique customers in their network to test new products or marketing strategies.

“Providing a way for businesses to reach and better understand those at the bottom of the pyramid supports Ruma’s mission to increase the dignity, income and access of low-income communities through technology,” said Aldi Haryopratomo, CEO and co-founder of Ruma. “Mobile surveys allow Ruma to provide clients with credible, high quality data. Businesses in Indonesia, particularly fast moving consumer goods companies, have found the information generated from the mobile surveys to be extremely helpful.”

Ruma currently offers three Market Intelligence products: the Remote Analysis service, the Field Research service and the Retail Marketing Experiment, as well as field surveys that replace traditional pen-and-paper surveys with a mobile application solution running on the Android platform. The Remote Analysis service allows businesses to gather high-level market insights within two to four weeks; the Field Research service offers clients the opportunity to gather more in-depth information on target populations; and the Retail Marketing Experiment service enables businesses to test their products and marketing strategies. These products have already generated interest from well-known global brands, such as Dannon.

“These Market Intelligence tools combine the power of mobile technology with the people working closest with the poor on a daily basis. This potent combination will enable us to understand the needs and desires of the poor and poorest in ways we never have before,” said Jennifer Meehan, Grameen Foundation’s SVP, Programs and Regions & CEO Asia Region.

“The AppLab mobile survey application is a powerful example of how wireless technology can stimulate economic growth and improve the livelihood of underserved communities,” said Bill Bold, senior vice president of Government Affairs for Qualcomm. “Qualcomm is pleased to join Ruma and Grameen Foundation in this effort to explore the ways that mobile technology and applications can enable tools, access and services that economically benefit Indonesians.”

For the past five years, Ruma has been working with Grameen Foundation and Qualcomm on the AppLab project, which enables poor entrepreneurs, mostly women, in Indonesia to provide a range of mobile phone-based services to people in their communities. The AppLab suite of applications also includes “Jual Pulsa,” which allows microentrepreneurs to sell airtime credit and “Kerja Lokal,” a subscription service that connects the underserved to informal sector job opportunities.

About Ruma
Ruma is a social enterprise that empowers the poor using mobile phone technology. Ruma has recruited and trained over 15,000 low-income entrepreneurs in Indonesia, of which 82 percent are women, to sell prepaid airtime, electricity and other value added services. After winning numerous awards, such as Harvard’s Social Enterprise Competition, Ruma has managed to obtain investment from top Silicon Valley firms like Omidyar Network, the founder of eBay’s fund and Unitus Impact.

About Grameen Foundation
Grameen Foundation (, a global nonprofit organization, helps the world’s poorest people – especially women – lift themselves out of poverty by providing appropriate financial services, life-changing information and unique business opportunities. Founded in 1997, Grameen Foundation has offices in Washington, DC; Seattle, WA; Colombia; Ghana; Hong Kong; Indonesia; Kenya; the Philippines; and Uganda. Microfinance pioneer Dr. Muhammad Yunus, founder of Grameen Bank and winner of the 2006 Nobel Peace Prize, is a founding member of its Board of Directors, and now serves as director emeritus.

About Qualcomm and its Wireless Reach Initiative
Qualcomm believes access to 3G and next-generation mobile technologies can improve people’s lives. Qualcomm’s Wireless Reach initiative is a strategic program that brings wireless technology to underserved communities globally. By working with partners, Wireless Reach invests in projects that foster entrepreneurship, aid in public safety, enhance the delivery of health care, enrich teaching and learning and improve environmental sustainability. For more information please visit Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

Qualcomm is a registered trademark of Qualcomm Incorporated. Wireless Reach is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Qualcomm Contacts
Adrian Fu, Southeast Asia PR
P: +852-2537-5000 x23 - E: afu[.]

Warren Kneeshaw, Investor Relations
P: 1-858-658-4813 - E: ir[.]

Grameen Foundation Contacts
Liselle Yorke
P: 1-202-628-3560 x128 - E:lyorke[.]

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: QUALCOMM, Inc.


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick Newswire Today Visibility Checker


Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!

  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!

Ruma, Grameen Foundation and Qualcomm Launch Mobile Survey Tools that Provide Additional Income to Underserved Indonesians

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Qualcomm Incorporated | Grameen Foundation
Publisher Contact: Tina Asmar - 
+1 858-845-5959 corpcomm[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any QUALCOMM, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From QUALCOMM, Inc. / Company Profile

Read Software Most Recent Related Newswires:

IBM and University of Alberta Publish New Data on Machine Learning Algorithms to Help Predict Schizophrenia
PTC Named a Global Leader in IoT Platforms by IDC MarketScape
The Weather Company Collaborates with PurpleAir to Provide Community Air Quality Data Across its Consumer Properties
Pegasystems and Accenture Team to Offer Communications Service Providers Intelligent Customer Decisioning as a Service to Improve Customer Engagement
Frost & Sullivan Recognizes eClinicalWorks’ Revenue Cycle Management Services with Leadership Award
London Stock Exchange Group Collaborating with IBM to Develop Securities Data Blockchain Solution for European SMEs
ITEX IT-Service GmbH Achieves Silver Partner Status with NAKIVO
Oracle Named a Leader in 2017 Analyst Evaluation for Digital Process Automation Software
NAKIVO Launches v7.2 Beta with ASUSTOR NAS Support and New Features for Microsoft SQL Server
Splunk and Booz Allen Hamilton Announce Cyber Intelligence Service to Manage Advanced Threats with Greater Precision and Speed
Duke Kunshan University Selects Oracle to Optimize Student Experience
Infor Announces New Collaboration with ADP
SYSPRO ERP Software’s New AI Capabilities for Manufacturers and Distributors Reported by Leading Enterprise Solutions Analyst
Proctor Library at Flagler College Implements Innovative Solution, Joining a Host of Academic Libraries in Florida
TIBCO Energy Forum to Showcase Augmented Intelligence for Energy Sector Optimization

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  NAKIVO, Inc.

Visit  Rapid Recovery

  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (